Customer cases

Real campaigns and the funnel results brands see with Roccai.

How Diers turned a donor database into a conversation
Diers uses Roccai to help people find sperm donors through guided questions, screen prospective donors, and collect richer profile data during onboarding. More than 1,000 people have completed the donor match guide, and 70.0% of people who start the 39-question guide reach a recommendation.
Driving Signups Through Personalization
Højskolerne, the collective voice of Denmark's folk high schools, uses a swipe-based persona quiz built on Roccai to match prospective students with the right school while capturing email opt-ins. The interactive guide turns influencer-campaign traffic into consent-based, GDPR-compliant leads instead of anonymous landing-page visits.
Turning Travelers into Leads with Roccai
Viktors Farmor, a Danish group-tour company, replaced brochures at travel fairs with Roccai's swipe-based Persona Guide that reveals each visitor's Traveler Type. It sparked real conversations and captured zero-party data, with guide completion rates of 90.63% and 80.85%, turning booth visitors into qualified leads for more precise travel recommendations.
Customer Case Thai Airways
Thai Airways, Thailand's leading airline, ran a nationwide Norway competition built around a Roccai swipe-based travel guide, created with agencies Related and First Coffee. Of 77,555 people who started it, 91% saw results, 68% submitted contact details, and 28% opted into marketing—turning travel curiosity into zero-party leads.