Interactive Customer Journeys for the AI Discovery Era
Guide customers. Collect zero-party data. Be ready for AI-driven discovery
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In short
Roccai replaces the lead form with an interactive guide. Users answer a few relevant questions about what they need, see recommendations based on their answers, and you receive their answers as structured preference data with an AI summary, ready for your CRM, email platform or ad audiences.
Customer Discovery Has Changed
Roccai turns product information into interactive, AI-powered guides that engage customers across every channel. As people find the right product, they willingly share preferences, giving brands structured zero-party data and enriched leads without cookies, ready for AI-driven discovery and feeding the CRM, email, and AI tools they already use.
Engage Anywhere. Learn Everywhere.
Engage users across channels, guide them with AI, and turn interactions into enriched leads and Zero-Party Data.
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If you want customers to share, give them something back
Customers need a reason to share their preferences. A relevant product recommendation, a useful profile match, a call with a prepared adviser or a chance to win can make answering worthwhile. Make the benefit clear before asking questions, deliver what you promise and use the answers to improve what happens next.
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The Preference Gap and what clicks leave unanswered
The Preference Gap is the distance between what businesses observe about customers and what they understand about their needs, preferences and intentions. Roccai’s framework helps teams separate facts from assumptions, ask relevant questions and decide how the answers should inform recommendations, marketing and follow-up.
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When customers ask AI, what do brands get to know?
When customers ask an AI assistant for advice, they can share exactly what they want. But the brands that could help them may never hear it. Roccai helps businesses collect that missing customer insight and use it across recommendations, marketing, sales and content.
Read more →Frequently asked questions
What does Roccai do?
Roccai turns your product information into interactive, AI-powered guides that help customers find the right product or service while willingly sharing their preferences. Brands gain structured zero-party data and stay visible as discovery moves to AI.
What is a Roccai guide?
A guide is a short, swipe-based journey of AI-generated questions that leads a customer to a personalized recommendation. You can run it on your website, social, QR codes, newsletters, ads, or in-store touch screens.
How is Roccai different from a chatbot or quiz?
Roccai is built to capture structured zero-party data and match customers to real products, not to hold an open-ended chat. Every answer becomes reusable preference data you own.
Why does Roccai matter in the AI discovery era?
As customers increasingly discover products through AI rather than browsing websites, Roccai lets brands guide those journeys and collect first-hand intent data that AI-driven discovery can't give you on its own.