Interactive Customer Journeys for the AI Discovery Era
Guide customers. Collect zero-party data. Be ready for AI-driven discovery
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Roccai turns product information into interactive, AI-powered guides that engage customers across every channel. As people find the right product, they willingly share preferences, giving brands structured zero-party data and enriched leads without cookies, ready for AI-driven discovery and feeding the CRM, email, and AI tools they already use.
Customer Discovery Has Changed
Roccai helps brands adapt by transforming product information into interactive guides that engage users wherever discovery happens.
Through AI-powered questions, customers willingly share their preferences while finding the right product or service. Brands gain structured Zero-Party Data and enriched leads — all without cookies.
Engage Anywhere. Learn Everywhere.
Engage users across channels, guide them with AI, and turn interactions into enriched leads and Zero-Party Data.
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Roccai vs. HubSpot Quizzes: What’s the Difference?
HubSpot forms, native quizzes and Marketplace quiz tools can all build recommendation journeys. The difference with Roccai is how the journey is created and maintained: Roccai starts from your product, service or content data and helps manage the matching, so you shape the conversation instead of manually mapping every possible path.
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A Product Discovery Framework That Reduces Choice Overload
More choice does not lead to better decisions; better structure does. The fix for choice overload is a three-step product discovery framework: ask to understand intent, filter out what does not fit, then recommend a small, confident shortlist. Starting with declared intent also solves cold-start personalization for anonymous, first-time visitors.
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The Cold-Start Problem in eCommerce (and How AI Solves It)
The cold-start problem is when personalization fails because a new visitor has no browsing history to draw on. AI solves it by collecting declared, real-time signals such as swipes, preferences, and goals instead of past behavior, building a relevant shortlist in a few answers. Roccai's guides do this cookieless and GDPR-compliant, working from the first visit.
Read more →Frequently asked questions
What does Roccai do?
Roccai turns your product information into interactive, AI-powered guides that help customers find the right product or service while willingly sharing their preferences. Brands gain structured zero-party data and stay visible as discovery moves to AI.
What is a Roccai guide?
A guide is a short, swipe-based journey of AI-generated questions that leads a customer to a personalized recommendation. You can run it on your website, social, QR codes, newsletters, ads, or in-store touch screens.
How is Roccai different from a chatbot or quiz?
Roccai is built to capture structured zero-party data and match customers to real products, not to hold an open-ended chat. Every answer becomes reusable preference data you own.
Why does Roccai matter in the AI discovery era?
As customers increasingly discover products through AI rather than browsing websites, Roccai lets brands guide those journeys and collect first-hand intent data that AI-driven discovery can't give you on its own.