Museums
Guide visitors to the exhibitions and events they'll love
Roccai helps museums, galleries and cultural venues guide every visitor to the exhibitions, collections and events that match their interests. Through an interactive, swipe-based guide, visitors share what kind of experience they're looking for, and Roccai turns that curiosity into structured, cookie-free insight — boosting engagement, membership and ticket sales.
Roccai helps museums, galleries and cultural venues guide every visitor to the exhibitions, collections and events that match their interests. Through an interactive, swipe-based guide, visitors share what kind of experience they're looking for, and Roccai turns that curiosity into structured, cookie-free insight — boosting engagement, membership and ticket sales.
The challenge
Visiting a museum can be overwhelming. With countless exhibitions and little personalised guidance, visitors often miss the highlights most relevant to them — the experience begins with excitement but turns into uncertainty about what to see first.
How Roccai helps
An AI-powered guide takes visitors on an interactive journey, asking about their interests, favourite themes and preferred pace. Instead of “Which exhibition do you want to see?”, it asks “What kind of experience do you imagine?” — returning a tailored list of exhibitions, collections and events rooted in each visitor's own curiosity.
- Guide each visitor to the exhibitions and events they'll value most
- Capture what sparks visitor curiosity as structured, cookie-free data
- Boost engagement, membership and ticket sales
Let's talk
Frequently asked questions
How can museums help visitors find the exhibitions they'll enjoy most?
Roccai gives museums, galleries, and cultural venues an interactive, swipe-based guide that matches each visitor to the exhibitions, collections, and events that fit their interests. Instead of asking “Which exhibition do you want to see?”, it asks “What kind of experience do you imagine?” and returns a tailored shortlist — so visitors discover the highlights most relevant to them rather than feeling lost.
How do you personalise a museum visit without overwhelming people?
Roccai turns a large programme into a personal itinerary through a few quick, swipe-based questions about interests, favourite themes, and preferred pace. Visitors get a curated route through exhibitions and events, making the visit feel guided rather than overwhelming.
Can Roccai help museums boost membership and ticket sales?
Yes. By guiding each visitor to the experiences they'll value most and capturing what sparks their curiosity, Roccai increases engagement — which supports membership sign-ups, repeat visits, and ticket sales, all driven by relevance rather than generic promotion.
What visitor insight does a Roccai museum guide capture?
Every answer becomes structured, cookie-free insight into what sparks visitor curiosity — which themes, exhibitions, and events draw interest. Museums can use it to program and promote more effectively, without any third-party tracking.
Where do visitors use a Roccai museum guide?
Anywhere they engage — a QR code on posters, tickets, or in-gallery signage, a link on your website or in newsletters, or on-site kiosks. It runs instantly in the browser, so visitors get personalised recommendations without downloading an app.