Use cases

From Holiday to Fertility

Roccai personalizes every customer journey. Explore how our AI-powered guides turn complex decisions into clear choices, tailored to each unique sector.

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Why use Roccai?

1
More Leads
By engaging users with interactive, personalized journeys that motivate more people to start, complete, and convert.
2
Better Leads
By asking the right questions upfront, while capturing high-quality Zero-Party Data that reveals real intent instead of assumptions.
3
Matching
By understanding users’ real needs in the moment and turning their answers into precise, intent-based recommendations

Explore how we help in your industry

B2B SaaS

Roccai helps B2B SaaS brands catch high-intent prospects before they leave for a competitor or a review site. An interactive use-case-fit guide captures declared intent and pain points from anonymous ICP traffic, turning best-fit visitors into enriched leads so sales can reach out with hyper-personalised, use-case-specific messaging — before the prospect books a competitor's demo.

Conferences

Roccai helps conferences, convention centres and event organisers match every attendee to the sessions, exhibitors and networking that matter most to them — instantly and without an app. Attendees answer a few quick questions and get personalised recommendations, while you gain real-time, cookie-free insight into what your audience actually wants.

Education

Prospective students often don't know which programme fits them. A Roccai guide asks about their interests and goals, recommends relevant programmes, and gives the school a lead with context instead of a bare email. Danish folk high schools (Højskolerne) use Roccai this way.

Fashion

Roccai helps fashion brands guide shoppers with personalised style, fit and occasion based recommendations while capturing valuable preference data directly.

Fertility & Donor

Choosing a fertility clinic or donor is a personal decision with many considerations. A Roccai guide lets people explore what matters to them at their own pace, shows relevant options based on their answers, and gives the clinic an understanding of each person's priorities before the first conversation.

Finance

Roccai lets financial brands capture client intent before it dissipates into comparison shopping. A decision guide helps clients clarify their financial goals and product fit while sharing structured intent data, so you engage at the moment intent peaks — before they research three other providers — and follow up with the right product or advisor.

Interior

Roccai turns unknown interior and home-furnishing visitors into enriched leads from visit one. A product-discovery guide captures declared style and buying preferences as zero-party data before the first bounce, so you can personalise recommendations in cold-start scenarios with no history and build CRM and paid-media audiences based on real buying intent.

Museums

Roccai helps museums, galleries and cultural venues guide every visitor to the exhibitions, collections and events that match their interests. Through an interactive, swipe-based guide, visitors share what kind of experience they're looking for, and Roccai turns that curiosity into structured, cookie-free insight — boosting engagement, membership and ticket sales.

Real Estate

Buyers rarely know which home or area fits them until they compare options. A Roccai guide asks what they need from a home, recommends relevant listings or projects, and gives your sales team each buyer's priorities before the first call.

Transportation

Roccai turns anonymous dealership and mobility visitors into qualified leads with zero-party data. A digital car guide captures declared preferences — electric, family, company or used car, leasing, or workshop services — from the first interaction, so you replace generic campaigns with personalised recommendations and build CRM and paid-media audiences by car type, budget and timing.

Travel & Tourism

Roccai gives travel brands a guide that captures what travellers want while they are still getting inspired, long before they book. In Thai Airways' campaign in Norway, 52,643 people submitted their contact details together with their travel preferences.

eCommerce

Roccai helps shoppers find the right products based on their preferences across your website, social media and in store screens.

Meet Visitors Where They Are

Roccai makes it easy for visitors to engage on their own terms. Whether they scan a QR code or interact via a touch screen, they’re guided through a simple, interactive experience tailored to their needs.

Your website's smart navigation layer

Embed Roccai on key pages or launch it as a popup to act as a smart navigation layer.

With a few relevant questions, the guide understands user needs and helps them find the right product or solution faster.

It captures cookie free Preference Data, and when consent is given it turns anonymous traffic into enriched leads you can activate in CRM and email, improving conversion now and performance over time.

This is an example of a Roccai guide on a laptop

Trusted by ambitious teams

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Nanna Ulsøe

Founder & CEO

Frequently asked questions

What can I use Roccai for?

Roccai personalizes any customer journey where people face too many options — from travel and retail to education, real estate, and fertility. It turns complex decisions into clear, guided choices.

How does Roccai generate better leads?

By asking the right questions upfront and capturing zero-party data that reveals real intent, so each lead arrives with stated preferences instead of assumptions.

Where can I run a Roccai guide?

Anywhere your customers are: embedded on your site, shared by URL in newsletters and ads, via QR codes offline, on social, or on in-store screens.

What results does Roccai drive?

More leads (more people start, complete, and convert on engaging journeys) and better leads (higher-quality zero-party data and more accurate product matching).