Where can I actually use a Roccai guide?

Almost anywhere you meet customers. You can embed a guide on key pages of your website or run it as a popup, launch it from paid social and banner ads, replace static newsletter links with it, and put it behind QR codes on print materials or on in-store touch screens. The same guide works across all of these, so you build once and deploy wherever your audience is.

How does putting Roccai on my website help conversion?

It acts as a smart navigation layer. With a few relevant questions the guide understands what a visitor needs and helps them find the right product or solution faster, instead of leaving them to hunt through pages. It captures cookie-free preference data and, when consent is given, turns anonymous traffic into enriched leads you can activate in your CRM and email.

How do QR codes on print or in-store materials work with Roccai?

You place a QR code on posters, flyers, brochures, or in-store signage, and when someone scans it they enter a short interactive guide where they share their preferences and interests. Instead of collecting only basic contact details, you capture preference data that shows what each person is actually looking for. That combination of contact info and real insight becomes an enriched lead you can follow up on.

Can I use Roccai to convert paid social and banner ad clicks?

Yes. You can run quizzes, competitions, and product-match guides directly from your social ads and banner placements, giving users instant recommendations rather than sending them to a static landing page. This works even on third-party websites, so you can engage your target audience outside your own domain and make better use of ad space you already pay for. You collect cookie-free preference data and, with consent, turn participants into enriched leads.

What kinds of industries or decisions does Roccai handle?

Roccai personalizes journeys across very different sectors, from holiday planning to fertility. The common thread is turning complex decisions into clear choices by asking the right questions and matching people to the right product or service. Teams like Cryos, Thai Airways, Jysk Rejsebureau, and CBS use it across these varied use cases.

How is the data Roccai collects different from normal lead capture?

Instead of guessing intent from behaviour or capturing only a name and email, Roccai asks the right questions upfront and captures zero-party preference data that reveals what people genuinely want. That data is collected cookie-free, and with consent it becomes an enriched lead that pairs contact details with real insight. The result is fewer but higher-quality leads, plus segmentation you can act on in future campaigns.

Use Cases

From holiday to fertility, Roccai personalizes every customer journey. Explore how our AI-powered guides turn complex decisions into clear choices, tailored to each unique sector.

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Roccai's AI-powered guides work across every channel: your website, social ads, QR codes, newsletters, printed ads, banners, and in-store touch screens. Each turns a few smart questions into personalized recommendations while capturing cookie-free preference data and, with consent, enriched leads you can activate in CRM and email.

Why use Roccai?

1
More Leads
By engaging users with interactive, personalized journeys that motivate more people to start, complete, and convert.
2
Better Leads
By asking the right questions upfront, while capturing high-quality Zero-Party Data that reveals real intent instead of assumptions.
3
Matching
By understanding users’ real needs in the moment and turning their answers into precise, intent-based recommendations

Explore all use cases

B2B SaaS

Roccai helps B2B SaaS brands catch high-intent prospects before they leave for a competitor or a review site. An interactive use-case-fit guide captures declared intent and pain points from anonymous ICP traffic, turning best-fit visitors into enriched leads so sales can reach out with hyper-personalised, use-case-specific messaging — before the prospect books a competitor's demo.

Conferences

Roccai helps conferences, convention centres and event organisers match every attendee to the sessions, exhibitors and networking that matter most to them — instantly and without an app. Attendees answer a few quick questions and get personalised recommendations, while you gain real-time, cookie-free insight into what your audience actually wants.

Education

Roccai helps universities and course providers guide prospective students to the right programme through an interactive journey. Students clarify their goals, interests and preferred format while sharing structured preference data, so admissions teams capture intent during the consideration phase — not just at application — and build qualified audiences segmented by programme fit.

Fashion

Roccai helps fashion brands own the customer relationship as AI intermediates discovery. An on-brand, editorial guided journey captures style identity, occasion and fit — turning anonymous visitors into enriched, brand-owned audiences. Instead of losing shoppers to generative AI at the top of the funnel, you collect structured zero-party data and deliver a personal-stylist moment.

Fertility & Donor

Roccai supports people through one of life's most sensitive decisions with a calm, guided journey. Users navigate complex fertility and donor options privately and at their own pace while sharing consent-based preference data, so your team reduces decision overwhelm and drop-off and follows up on declared needs — never inferred behaviour or cold outreach.

Finance

Roccai lets financial brands capture client intent before it dissipates into comparison shopping. A decision guide helps clients clarify their financial goals and product fit while sharing structured intent data, so you engage at the moment intent peaks — before they research three other providers — and follow up with the right product or advisor.

Interior

Roccai turns unknown interior and home-furnishing visitors into enriched leads from visit one. A product-discovery guide captures declared style and buying preferences as zero-party data before the first bounce, so you can personalise recommendations in cold-start scenarios with no history and build CRM and paid-media audiences based on real buying intent.

Museums

Roccai helps museums, galleries and cultural venues guide every visitor to the exhibitions, collections and events that match their interests. Through an interactive, swipe-based guide, visitors share what kind of experience they're looking for, and Roccai turns that curiosity into structured, cookie-free insight — boosting engagement, membership and ticket sales.

Real Estate

Roccai lets real estate brands launch interactive guides that turn early home-search interest into qualified, consented leads. Buyers clarify what truly matters — city or quiet, house or flat, budget, lifestyle — before rigid filters cut off their dream home, sharing structured preferences along the way so you capture intent before the first viewing or inquiry.

Transportation

Roccai turns anonymous dealership and mobility visitors into qualified leads with zero-party data. A digital car guide captures declared preferences — electric, family, company or used car, leasing, or workshop services — from the first interaction, so you replace generic campaigns with personalised recommendations and build CRM and paid-media audiences by car type, budget and timing.

Travel & Tourism

Roccai lets travel brands launch interactive guides that turn early inspiration into qualified, consented leads. Travellers clarify what they actually want — destination, style, budget, solo or family — and share structured preferences along the way, so you capture intent long before booking and build activatable audiences across every channel.

eCommerce

Roccai turns unknown store visitors into enriched leads from the very first visit. A product-discovery guide captures declared preferences — style, need, budget, buying intent — as zero-party data before the first bounce, so you can personalise recommendations in cold-start scenarios with no history and build CRM and paid-media audiences from real intent.

Meet Visitors Where They Are

Roccai makes it easy for visitors to engage on their own terms. Whether they scan a QR code or interact via a touch screen, they’re guided through a simple, interactive experience tailored to their needs.

Your website's smart navigation layer

Embed Roccai on key pages or launch it as a popup to act as a smart navigation layer.

With a few relevant questions, the guide understands user needs and helps them find the right product or solution faster.

It captures cookie free Preference Data, and when consent is given it turns anonymous traffic into enriched leads you can activate in CRM and email, improving conversion now and performance over time.

This is an example of a Roccai guide on a laptop

Trusted by ambitious teams

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Nanna Ulsøe

Founder & CEO

Frequently asked questions

What can I use Roccai for?

Roccai personalizes any customer journey where people face too many options — from travel and retail to education, real estate, and fertility. It turns complex decisions into clear, guided choices.

How does Roccai generate better leads?

By asking the right questions upfront and capturing zero-party data that reveals real intent, so each lead arrives with stated preferences instead of assumptions.

Where can I run a Roccai guide?

Anywhere your customers are: embedded on your site, shared by URL in newsletters and ads, via QR codes offline, on social, or on in-store screens.

What results does Roccai drive?

More leads (more people start, complete, and convert on engaging journeys) and better leads (higher-quality zero-party data and more accurate product matching).