Travel
Turn travel inspiration into qualified leads
Roccai lets travel brands launch interactive guides that turn early inspiration into qualified, consented leads. Travellers clarify what they actually want — destination, style, budget, solo or family — and share structured preferences along the way, so you capture intent long before booking and build activatable audiences across every channel.
Roccai lets travel brands launch interactive guides that turn early inspiration into qualified, consented leads. Travellers clarify what they actually want — destination, style, budget, solo or family — and share structured preferences along the way, so you capture intent long before booking and build activatable audiences across every channel.
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The challenge
Travel brands capture intent too late — at booking, not during inspiration. Discovery happens on social, newsletters and AI before the customer ever reaches the brand's site, so valuable preference data is lost before it arrives.
How Roccai helps
An interactive journey guides travellers through destination and trip discovery while capturing structured preference data — travel style, budget, solo/family, culture/nature — along the way. Instead of only asking “Where do you want to go?”, it helps them clarify what they actually want.
- Capture intent before booking
- Build activatable audiences from declared preferences
- Enrich leads with travel preferences for personalised CRM and email follow-up
Built to convert
Of the 77,555 people who started a Roccai guide:
*Thai Airways campaign, 2025.
Data intelligence
Every answer builds a preference profile
Real-time intent signals from every card — a structured profile, ready in your stack.
Delivered as an AI summary — ready before you call or email.
Intent signals
Flows to your stack in real time
Customer stories
“We are super excited about the results of the Thai Airways campaign in Norway so far. The completion rates have been outstanding, and our collaboration with Roccai has been such a great experience. This partnership has already been a big success, and we’re looking forward to achieving even more together in the future.”
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Frequently asked questions
How can travel brands turn inspiration into bookings and leads?
Roccai gives travel brands an interactive guide that turns early inspiration into qualified, consented leads. Instead of only asking “Where do you want to go?”, it helps travellers clarify what they actually want — relaxation or adventure, solo or family, culture or nature, budget, and style — and matches them to relevant trips, capturing structured preferences you can act on long before booking.
How do we capture traveller intent before they book?
Roccai captures intent during the inspiration and discovery phase, before a traveller books. Most travel brands only collect data at booking, but discovery happens earlier — across social, newsletters, and AI tools. A Roccai guide records those preferences early, so you build activatable audiences well before the booking decision.
Does an interactive travel guide actually convert?
Yes. Across a Roccai campaign, 91% of travellers who started the guide interacted and saw results, 68% submitted their contact info, and 28% gave voluntary consent to marketing. Each completed guide is an enriched lead with a summary of the traveller's preferences, flowing straight into your email platform or CRM.
What can a Roccai travel guide ask, and how personal are the recommendations?
A travel guide can ask about travel style, company (solo, couple, family), pace, interests like culture or nature, budget, and destination type — using visual, swipe-based cards that keep travellers engaged. Roccai combines those answers with your destination or product data to match each traveller with relevant trips in real time.
Where can travellers use a Roccai travel guide?
Anywhere they get inspired — as a standalone link, embedded on your site or a campaign landing page, in newsletters, behind QR codes at travel fairs and events, or through social campaigns — meeting travellers on the channels where discovery actually happens, not just on your website.