How does Roccai work, from setup to recommendations?

You start by connecting your product data, Roccai's AI analyzes it and suggests relevant questions in the Guide Assistant, and you shape those into a branded guide. When someone answers the guide, Roccai matches their declared preferences to your products in real time and turns that intent into enriched leads and preference data you can act on.

What product feed formats does Roccai accept?

Roccai supports JSON via URL, XML via URL, and CSV as a file upload. Useful product attributes include ID, title, description, image URL, product URL, and price. If you connect a feed by URL, Roccai stays in sync automatically so your recommendations update whenever your catalog changes.

Do I have to write the guide questions myself?

No. Roccai's AI reads your product data and suggests questions for you in the Guide Assistant, and you choose which to include, adjust the wording, and prompt the AI to match your tone of voice and angle. You stay in control of the final experience and can style the guide to fit your brand and visual identity.

Where can I publish or embed a Roccai guide?

You can share a guide anywhere: send it as a URL in newsletters, ads, or social posts, or use QR codes for offline and in-store campaigns. You can also embed it via script into landing pages, popups, and banners on your own site.

What card types can I use to build a guide?

Roccai guides support several card types, each with a purpose: Swipe cards for quick yes/no preference detection, Select cards for single-choice decisions, Multiple cards for multi-answer input, Quiz cards for scored questions, Info cards for static content like welcomes and thank-yous, and Input cards for collecting details like name, email, or open feedback. You mix these to match the outcome you want, whether that's recommendations, surveys, or lead generation.

Which systems does Roccai integrate with?

Roccai sends the intent and lead data it captures into the tools you already use. Listed integrations include Mailchimp, ActiveCampaign, Google Analytics, Power BI, Make, and Zapier, and the underlying data can be pushed via API into your CRM, email, and AI tools. The data belongs to your brand.

How It Works

Here’s a simple overview of how Roccai works — from data upload to personalized recommendations and activation.

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Roccai works in four steps: upload your product feed (JSON, XML, or CSV), let the AI suggest and style guide questions from your data, then share the guide via URL, QR code, or embed. Guides use swipe, select, multiple, quiz, info, and input cards, and connect to tools like Mailchimp, Zapier, and Google Analytics.

Start with your data

To deliver accurate product recommendations, we recommend starting with your product feed.

Our algorithms use your data to power smarter questions and better matches.

Key points:

Supports JSON (URL), XML (URL), and CSV (file)
Product attributes like ID, title, description, image URL, product URL, and price
Update anytime — Roccai stays in sync automatically

Roccai builds the experience

Roccai analyzes your product data and suggests relevant questions in the Guide Assistant.

You stay in control — select, adjust, and shape the experience to match your brand.

Key points:

AI suggests questions based on your data — you choose what to include
Prompt the AI to match your tone of voice and angle
Style the guide to fit your brand and visual identity
Real-time, personalized recommendations powered by your data

Share it anywhere

To deliver accurate product recommendations, we recommend starting with your product feed.

Our algorithms use your data to power smarter questions and better matches.

Key points:

Share via URL in newsletters, ads, or social
Use QR codes for offline campaigns
Embed via script:Landing pagesPopupsBanners

We help you succeed

You’re never on your own. We help you launch fast and get results.

Key points:

Guided onboarding
Best-practice setup
Ongoing support and optimization help

Card Types Available in Our Guides

Swipe Cards

Purpose: Quick preference detection. How it works: Users swipe or tap Yes or No to questions or images. Great for: Understanding user likes and dislikes — ideal for powering recommendations or rapid filtering.

Integrate With Your Favorite System

Frequently asked questions

How does Roccai work?

In three steps: (1) connect your product feed, (2) Roccai's AI suggests questions that you curate in the Guide Assistant, and (3) share the finished guide anywhere — by URL, QR code, or embed.

What data do I need to start?

A product feed. Roccai supports JSON or XML feed URLs and CSV uploads, using attributes like product ID, title, description, image URL, and product URL.

How do I share a guide?

Share it by URL in newsletters, ads, and social; use QR codes for offline campaigns; or embed it on your site as a landing page or popup via a script.

Do I need technical skills or support to launch?

No — Roccai provides guided onboarding, best-practice setup, and ongoing support and optimization help, so you can launch quickly.

How It Works

Start with your data

Roccai builds the experience

Share it anywhere

We help you succeed

Card Types Available in Our Guides

Swipe Cards

Select Cards

Multiple Cards

Quiz Cards

Info Cards

Input Cards

Missing a card type?

Integrate With Your Favorite System

Frequently asked questions