Why We Built Roccai
Roccai was founded to make complex decisions easier in an AI-driven world. We help people navigate choices with clarity and confidence, while enabling brands to guide customers, collect zero-party data, and remain visible as discovery moves beyond traditional websites.
Book a demo
In short
Roccai is a zero-party data platform built to simplify online decision-making in an AI-driven world. Founded by a team with startup and technical backgrounds, it helps brands guide customers with AI-powered guides, collect declared preferences, and stay visible as discovery moves beyond traditional websites.
Our Vision
At Roccai, we aim to be the leading tool for simplifying online decision-making — helping users confidently move from identifying a need to making the right choice.
Meet the Founders
The founding team brings diverse technical and entrepreneurial backgrounds, united by a shared passion for AI-driven solutions. Their collective experience spans multiple startup ventures, with a strategic focus on scalable technology that simplifies online decision-making
Join Our Dream Team
We're always on the lookout for passionate individuals to grow with us! At Roccai, we believe in building something extraordinary, while having a great team culture.
Reach out - we’d love to hear from you!
Our Promise
To the companies: We’re not just another e-commerce tool. We’re your intelligent decision companion, committed to making every online choice smoother, faster, and more confident.
What we talk about
Webinar: How brands use AI driven preference data today
AI driven preference data is what customers tell a brand directly about what they want, captured through a few short questions. In this webinar recording, Roccai CEO Nanna Ulsøe shows how brands use it today, with cases from Thai Airways and Viktors Farmor.
Read more →
The AI tools we use every day: meetings, presentations, visibility and automation
The tools we use at Roccai for meeting notes, presentations, AI search visibility and workflow automation include tl;dv, Claude Design, Get3rd, Semrush and n8n. We also use interactive customer guides and Growth Intelligence to understand customer needs and preferences.
Read more →
If you want customers to share, give them something back
Customers need a reason to share their preferences. A relevant product recommendation, a useful profile match, a call with a prepared adviser or a chance to win can make answering worthwhile. Make the benefit clear before asking questions, deliver what you promise and use the answers to improve what happens next.
Read more →Frequently asked questions
What is Roccai?
Roccai is a customer intent data platform that helps brands understand what their customers want by asking them directly. Interactive guides give customers tailored recommendations, and brands get structured preference and intent data they can use to enrich leads, target campaigns and shape content for AI search.
Why was Roccai founded?
Roccai was founded to make complex decisions easier in an AI-driven world, giving people clarity and confidence while helping brands guide their customers.
Who is behind Roccai?
Roccai was built by a founding team with diverse technical and entrepreneurial backgrounds, united by a focus on scalable, AI-driven technology that simplifies online decision-making.
What is Roccai's mission?
To help brands stop guessing what their customers want, by asking them. Customers get recommendations that fit their needs, and brands get insights they can act on.