Real Estate
Capture home buyers before rigid filters cut them off
Roccai lets real estate brands launch interactive guides that turn early home-search interest into qualified, consented leads. Buyers clarify what truly matters — city or quiet, house or flat, budget, lifestyle — before rigid filters cut off their dream home, sharing structured preferences along the way so you capture intent before the first viewing or inquiry.
Roccai lets real estate brands launch interactive guides that turn early home-search interest into qualified, consented leads. Buyers clarify what truly matters — city or quiet, house or flat, budget, lifestyle — before rigid filters cut off their dream home, sharing structured preferences along the way so you capture intent before the first viewing or inquiry.
From Searching to Finding with Guidance
The challenge
Buyers use rigid search filters that eliminate their dream home too early. Brands lose intent before the first viewing — and marketing misses the chance to build qualified audiences upstream.
How Roccai helps
Guided property discovery journey helps buyers clarify what really matters (city vs. quiet, house vs. flat, lifestyle, budget) before they narrow to filter criteria — while sharing structured preference data.
- Capture buyer preferences before inquiry or viewing
- Turn anonymous browsers into enriched leads
- Enable relevant property follow-up by interest and lifestyle
Data intelligence
Every answer builds a preference profile
Real-time intent signals from every card — a structured profile, ready in your stack.
Delivered as an AI summary — ready before you call or email.
Intent signals
Flows to your stack in real time
Let's talk
Frequently asked questions
How can real estate agents help buyers and renters find the right home online?
Roccai gives real estate brands, agents, and developers an interactive home guide that helps buyers and renters find the right property online. Instead of leaving people to scroll endless listings with little guidance, the guide asks lifestyle questions — “What kind of life do you imagine living here?” rather than only “What property do you want?” — and turns the answers into a shortlist of homes that genuinely fit. Every answer also becomes structured intent data your team can act on.
What’s a better alternative to property search filters that lose buyers?
Rigid filters make buyers exclude their future dream home too early, by locking in an area, price, or property type before they know what matters most. Roccai replaces hard filters with a guided, swipe-based journey that surfaces homes by real priorities and lifestyle fit, keeping strong options in view that a filter would have hidden — so buyers discover more relevant homes and you capture richer intent along the way.
How can we capture real estate buyer intent before a viewing or inquiry?
Roccai captures intent during the discovery phase, before a viewing or form fill. Most brands only collect data at the inquiry, but the real exploring happens earlier — while people weigh areas, budgets, and home types. A Roccai guide records those declared preferences early, so you understand buyer intent and build qualified audiences ahead of the inquiry, not after it.
Can a real estate guide generate leads, and what data do agents get?
Yes. A Roccai home guide turns early interest into enriched leads: a buyer or renter explores homes, shares what matters to them, and chooses to leave their details — each lead enriched with a summary of their preferences and must-haves. That context reaches your agents before the first call and flows straight into your email platform or CRM, so follow-up is relevant from the very start.
Is there a GDPR-compliant, cookie-free way to collect property-seekers’ preferences?
Yes. Roccai is GDPR-compliant and works without cookies or behavioural tracking — preferences are declared by the person, never inferred. Buyers and renters choose exactly what they share, and the resulting intent data belongs to your brand, making it a privacy-safe way to understand your audience and follow up on real, stated needs.
Where can we add a Roccai home guide — website, ads, or events?
Anywhere property-seekers browse. A fully branded Roccai home guide can be embedded on your website or a campaign landing page, launched as a standalone link, added to newsletters, placed behind QR codes at showrooms and events, or run inside ads and social campaigns — meeting buyers and renters on the channels where their home search actually starts.