Education
Guide prospective students to the right programme — and capture intent early
Roccai helps universities and course providers guide prospective students to the right programme through an interactive journey. Students clarify their goals, interests and preferred format while sharing structured preference data, so admissions teams capture intent during the consideration phase — not just at application — and build qualified audiences segmented by programme fit.
Roccai helps universities and course providers guide prospective students to the right programme through an interactive journey. Students clarify their goals, interests and preferred format while sharing structured preference data, so admissions teams capture intent during the consideration phase — not just at application — and build qualified audiences segmented by programme fit.
The challenge
Students explore programmes without clear criteria and compare across institutions before deciding. Universities capture intent too late — only at application or enquiry stage.
How Roccai helps
Interactive programme-fit guide helps prospective students clarify their goals and interests while sharing structured preference data — building qualified audiences for admissions teams.
- Capture intent during the consideration phase — not just at application
- Build qualified student audiences by programme fit and interest
- Enable personalised follow-up by programme type and student motivation
Data intelligence
Every answer builds a preference profile
Real-time intent signals from every card — a structured profile, ready in your stack.
Delivered as an AI summary — ready before you call or email.
Intent signals
Flows to your stack in real time
Let's talk
Frequently asked questions
How can universities help prospective students choose the right programme?
Roccai gives universities and course providers an interactive guide that helps prospective students find the right programme. Rather than making them dig through a course catalogue, it asks about their goals, interests, level, and preferred format, then recommends the programmes that fit — while capturing structured preference data on every prospective student.
How do we capture student interest before the application stage?
Roccai captures intent during the consideration phase, not just at application or enquiry. As students explore and compare institutions, a short programme-fit guide records their goals and interests as structured data, so admissions teams can engage qualified prospects early instead of meeting them only at the application form.
How can we help students who don't know which programme to choose?
Roccai turns uncertainty into guided discovery. Instead of a long catalogue, a few questions about interests, goals, and study format surface the programmes that match — students get clarity and a relevant shortlist, and you learn what prospective students actually care about.
Can Roccai help admissions teams follow up with prospective students?
Yes. A Roccai guide collects enriched leads — contact details plus a summary of each student's goals, interests, and programme fit — and sends them to your CRM or email platform, so admissions follow-up is personalised by programme type and student motivation rather than generic.
Can we segment prospective students by programme fit?
Yes. Because every answer is structured preference data, you can build qualified audiences segmented by programme, field of interest, level, and motivation — making recruitment campaigns and follow-up far more targeted than a single enquiry form allows.
Where can students use a Roccai programme guide?
Anywhere they research — embedded on your course pages or a campaign landing page, shared as a link in emails and newsletters, placed behind QR codes at open days and education fairs, or run through social campaigns, meeting students on the channels where they explore their options.