CUSTOMER INTENT DATA PLATFORM
Stop guessing what visitors want. Ask.
Interactive guides let customers share what matters to them and give tailored recommendations in return. Use their answers to target campaigns, understand customer priorities, and shape content for AI search.
They get recommendations. You get insights to act on.
Book demo- Walking in nature
- Size 39
- Wide fit
- Waterproof
- Trail grip
- Warm lining
- Comfort
- Mid budget
THE GUIDE
What will you mainly use your shoes for?
- Walking in nature
- Everyday city walking
- Work and smart occasions
- Product data
- Website
- Social Media content
- Newsletters
THE QUESTION
Do your feet get cold on winter walks?
PREFERENCE PROFILE
- Preferences
- Nature walks
- Waterproof
- Warm lining
- Wide fit
- Time in guide
- 1 min 32 s
- Questions answered
- 6 of 6
- Clicked recommendations
- 2 hiking boots
- Marketing consent
- ✓
SEGMENTn=400
Walking in nature
MICROSEGMENTS2 of 6
- Trail gripWaterproof20050%
- Warm liningComfort16040%
- Targeted campaigns
- Customer priorities
- AI search content
Let customer needs shape your next move.
Target shared needs.
See what each group wants and doesn’t want.
Where the data goes
Turn every customer interaction into actionable data
Wherever a customer meets your brand, a Roccai guide captures their preferences and intent — then pushes that structured data straight back out to the tools you already run on.
Captured Customer Preference & Intent
- Newsletters
- website
- In-store
- Paid ads
- Touch Screens
- QR-codes
- Social
- Fairs
Roccai intent engine
- Data Reports
- Customer Data Platforms
- Direct Sales
- Chatbots
- E-mail Audiences
- Data layer
Actionable insights
What customers say
“With Roccai, we capture qualified leads with consent through a great off-site swipe experience.”
Emil Hamer BoisenDigital Specialist, Højskolerne“Using Roccai in paid ads significantly improved lead quality, resulting in more valuable leads and greater overall value for us.”
Morten Hitz NielsenCMO, Viktors Farmor
Frequently asked questions
What is Roccai?
Roccai is a customer preference and intent data platform. Interactive guides give visitors relevant recommendations while collecting what they want, need and plan to do. Roccai turns their answers into structured data you can use to enrich leads, personalise follow up and understand customer needs.
How long does it take to set up Roccai?
Usually about a day. Point Roccai at your product feed or upload your services, and Roccai drafts the guide. You review and adjust it before it goes live.
Where can I use Roccai?
Wherever your customers already are: your website, a newsletter, a QR code at a fair, a touch screen in store, social posts or paid ads.
Can I use Roccai for lead generation?
Yes. Visitors who finish the guide can leave their contact details and give marketing consent. You receive each lead with the preferences they shared, so follow up starts from what they told you.
Is Roccai GDPR compliant, and who owns the data?
Roccai is designed to support cookieless data collection and GDPR-conscious customer journeys. People share their preferences directly through interactive guides. Your organisation remains the data controller, and Roccai processes personal data on your behalf under a data processing agreement. Compliance also depends on how you configure and use the guide, including providing appropriate privacy information and obtaining consent where required.