Customer Intent Data Platform
Capture what your customers actually want
Use interactive guides to collect customer preferences and intent - then activate the data in sales, email, and marketing.
Book a demoRoccai helps brands understand what their customers are looking for by asking them directly. Through interactive guides, visitors share their preferences and needs, helping brands turn anonymous traffic into qualified leads for CRM, email, and sales.
Built to convert
Of the 77,555 people who started a Roccai guide:
*Thai Airways campaign, 2025.
How it works
From anonymous visitor to enriched, consented lead — in three steps.
- 1
Visitors swipe
Instead of a static page, visitors explore an interactive guide and swipe through options that match what they're looking for.
- 2
You capture zero-party data
Every swipe reveals a declared preference — no cookies, no guessing — building a rich, real intent profile.
- 3
Leads arrive enriched
With consent, anonymous visitors become qualified leads in your CRM, complete with what they actually want.
Trusted by ambitious teams
Where should we start?
Jump straight to your world — or let the guide show you what Roccai can do.
What's your industry?
Not sure yet?
Try the Roccai guide and discover how we can help your brand
What customers say
“With Roccai, we capture qualified leads with consent through a great off-site swipe experience.”
Emil Hamer BoisenDigital Specialist, Højskolerne“With Roccai's swipe experience, we gained deeper audience insights and now tailor recommendations with greater precision.”
Morten Hitz NielsenCMO, Viktors FarmorFrequently asked questions
What is Roccai?
Roccai is an intent-data platform that lets your customers tell you what they actually want. Instead of tracking behaviour with cookies, Roccai captures zero-party data through interactive guides — short, swipe-based journeys that give people relevant recommendations in return for sharing their preferences. That declared intent flows straight into the tools you already use: email, CRM, and AI.
How long does it take to set up Roccai?
Setup takes minutes, not weeks. Roccai walks you through a step-by-step onboarding, and if you add your website URL, its AI reads your site to understand your business and suggest relevant questions, guide structure, and the best guide type for your goal. Most customers go from demo to a live campaign within a week.
Where can I use Roccai?
Almost anywhere your customers are. Share a Roccai guide as a link, embed it on your website or landing page, add it to newsletters, put it behind a QR code at fairs and events, show it on in-store touch screens, or link to it from campaigns on platforms like Meta. Roccai lets your audience interact with your products across channels — website, email, social, and physical locations — while you collect preference data from every choice they make.
Can I use Roccai for lead generation?
Yes. Roccai turns interactive guides into enriched leads: a visitor answers a few questions, receives a relevant recommendation, and chooses to leave their contact details. Each lead is enriched with a short summary of the person's preferences, needs, and interests — so your team has the context before the first follow-up. Leads can be emailed to your team or sent straight to your CRM via the Roccai API. Thai Airways used Roccai to capture 70,855 leads at a 91% completion rate.
Is Roccai GDPR-compliant, and who owns the data?
Yes. Roccai is GDPR-compliant by design and uses no third-party cookies or behavioural tracking. Customers actively consent and choose what to share, and the data belongs to your brand — not to Roccai. This makes Roccai a privacy-first alternative to cookie-based tracking for collecting customer data.
