Don’t just capture leads. Understand them.

Roccai is an intent-data platform that lets your customers tell you what they actually want. Instead of tracking behaviour with cookies, Roccai captures zero-party data through interactive guides — short, swipe-based journeys that give people relevant recommendations in return for sharing their preferences. That declared intent flows straight into the tools you already use: email, CRM, and AI.

Setup takes about a day, not weeks. Roccai walks you through a step-by-step onboarding, and if you add your website URL, its AI reads your site to understand your business and suggest relevant questions, guide structure, and the best guide type for your goal. Most customers go from demo to a live campaign within a week.

Almost anywhere your customers are. Share a Roccai guide as a link, embed it on your website or landing page, add it to newsletters, put it behind a QR code at fairs and events, show it on in-store touch screens, or link to it from campaigns on platforms like Meta. Roccai lets your audience interact with your products across channels — website, email, social, and physical locations — while you collect preference data from every choice they make.

Yes. Roccai turns interactive guides into enriched leads: a visitor answers a few questions, receives a relevant recommendation, and chooses to leave their contact details. Each lead is enriched with a short summary of the person's preferences, needs, and interests — so your team has the context before the first follow-up. Leads can be emailed to your team or sent straight to your CRM via the Roccai API. Thai Airways used Roccai to capture 70,855 leads at a 91% completion rate.

Yes. Roccai is GDPR-compliant by design and uses no third-party cookies or behavioural tracking. Customers actively consent and choose what to share, and the data belongs to your brand — not to Roccai. This makes Roccai a privacy-first alternative to cookie-based tracking for collecting customer data.