Turning Travelers into Leads with Roccai
See how Viktors Farmor engaged exhibition visitors and gathered zero-party data by using Roccai’s Personas Guide to reveal each traveler’s unique type.
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Viktors Farmor is a Danish travel company offering guided group tours to destinations all over the world. They participate in exhibitions and travel fairs where they connect with curious travelers and promote their wide range of cultural experiences.
The Challenge
At travel fairs and exhibitions, Viktors Farmor meets hundreds of potential travelers — but how do you capture their attention in a memorable, data-driven way? Traditional brochures and flyers often get lost in the noise. Viktors Farmor needed an engaging, digital-first solution that would spark curiosity and deliver real results.
These numbers show how interactive experiences can successfully generate zero-party data and start real conversations — even in fast-paced exhibition settings.
“With the help of Roccai’s swipe universe, we’ve gained even deeper insights into our target audience — and can now tailor our travel recommendations with even greater precision. Roccai has been attentive to our needs and wishes, and together we’ve developed creative solutions." Morten Hitz NielsenCMO/Head of Marketing, Viktors Farmor”
Morten Hitz NielsenCMO/Head of Marketing, Viktors FarmorWant Results Like Viktors Farmor?
Whether you're showcasing destinations, experiences, or lifestyle products — Roccai’s Inspiration Guide helps you connect with your audience in a meaningful, measurable way. Book a Demo and learn how to bring your brand experience to life.
Frequently asked questions
How did Viktors Farmor use Roccai at travel fairs?
Viktors Farmor set up a Persona Guide at their exhibition booth so visitors could discover their Traveler Type, such as The Cultural Explorer or The Free-Spirited Adventurer, through a few fun swipe-based questions. Instead of handing out brochures that get lost in the noise, the interactive guide sparked curiosity and started real conversations. They paired it with a competition to win a travel experience voucher, which encouraged even more people to take part.
What results did Viktors Farmor get with their Roccai guides?
Their guides drove very high engagement in a fast-paced fair setting. On the Find Your Dream Vacation guide, 90.63% of visitors who started completed it and reached the product recommendations, and on Find Your Next Hiking Trip the completion rate was 80.85%. Alongside the interactions, the guides gathered zero-party data that Viktors Farmor now uses to tailor travel recommendations more precisely.
What is a Persona Guide and how does it work?
A Persona Guide is an interactive Roccai guide that sorts each person into a defined type based on how they answer. For Viktors Farmor, that meant revealing each traveler's Traveler Type from swipe-based questions, which made the experience feel personal and fun rather than like a form. The declared preferences become zero-party data the brand owns and can act on.
Can a Roccai guide work at an in-person event or trade show?
Yes. Roccai guides can run anywhere, including in-store touch screens and QR codes at events, which is exactly how Viktors Farmor used one at their fair booth. Because most people who start a guide finish it, an event guide keeps visitors engaged long enough to capture their interest and turn a casual booth visit into a qualified lead.
Could I run something similar for my own brand?
Yes. Whether you showcase destinations, experiences, or lifestyle products, you can build a swipe-based guide with no code and publish it as a shareable link, website embed, newsletter, or on-site screen. You can also add a LeadGen input step to collect emails or feedback, so the same interaction that entertains visitors also captures leads and preference data. Book a demo to see how to set one up for your audience.
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