Driving Signups Through Personalization
How a Persona Quiz Helps Højskolerne Reach Young People — and Their Inboxes
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Højskolerne acts as the collective voice and support structure for Denmark’s folk high schools, ensuring their continued relevance and contribution to Danish society.
Helping young people find their type of Højskole – and staying in touch
Højskolerne wanted to help prospective students explore different folk high schools in a relevant, engaging way — while also staying in touch.
With Roccai’s platform, they combined interactive guidance and email capture in one experience.
“Instead of sending traffic straight to a landing page, we use Roccai to guide users through a swipe-based experience that’s both personal and interactive. It’s a smarter way to combine influencer campaigns with #PermissionMarketing — and end with a Højskole match that feels truly tailored.” Emil Hamer BoisenWeb Editor & Digital Specialist, Højskolerne”
Emil Hamer BoisenWeb Editor & Digital Specialist, HøjskolerneA True Collaboration
Beyond the tech, what Højskolerne appreciates most is the close collaboration with Roccai’s customer success team. Whether it’s quick support, platform feedback, or new feature ideas, the process is personal and dynamic.
“We always feel heard – and helped – instantly. Roccai is not just a platform we use. It’s a partner we grow with.”
With smart segmentation, instant assistance, and room for creativity, Højskolerne’s case is a clear example of how personalization and permission marketing can go hand in hand to create real results.
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Driving Signups Through Personalization
Højskolerne, the collective voice of Denmark's folk high schools, uses a swipe-based persona quiz built on Roccai to match prospective students with the right school while capturing email opt-ins. The interactive guide turns influencer-campaign traffic into consent-based, GDPR-compliant leads instead of anonymous landing-page visits.
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Read more →Frequently asked questions
How does Højskolerne use Roccai to reach young people?
Højskolerne uses a swipe-based persona quiz built on Roccai to help prospective students find the type of folk high school that fits them. Instead of sending campaign traffic straight to a landing page, they guide users through an interactive experience that ends in a tailored Højskole match. The same guide captures email addresses, so interest turns into an ongoing conversation.
How does the persona quiz combine matching with lead capture?
The Roccai guide does both jobs in a single experience: it uses swipe and question cards to learn each visitor's preferences and recommend a matching type of Højskole, then uses an input card to collect an email address. That declared interest becomes a permission-based lead Højskolerne can follow up with, rather than an anonymous website visit.
Why does Roccai fit permission marketing better than a landing page?
Because the visitor actively shares their preferences and opts in, the resulting email list is built on consent rather than tracking. Roccai collects zero-party data the person chooses to give, which makes follow-up more relevant and keeps the marketing GDPR-compliant. Højskolerne pairs this with influencer campaigns so the traffic those campaigns drive converts into engaged, contactable prospects.
How does Roccai support Højskolerne beyond the platform itself?
Højskolerne highlights the close working relationship with Roccai's customer success team as much as the technology. They describe getting quick support, having platform feedback heard, and shaping new feature ideas together. In their words, Roccai is a partner they grow with, not just a tool they use.
Could I run a similar quiz for my own organization?
Yes. Roccai guides are no-code, so you can build, publish, and update a swipe or quiz experience like Højskolerne's in minutes, with AI able to read your site and suggest questions. You can mix card types such as swipe, select, quiz, and input to guide people to a recommendation while capturing emails, and share it via a link, website embed, newsletter, or QR code.
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