Swipe, Match & Win: Thai Airways Competition
In collaboration with Related, First Coffee, and Roccai, Thai Airways is inspiring travelers across Norway to win two return tickets to their dream destination.
Our close partners Related and First Coffee are Aarhus-based agencies specializing in travel, hospitality, and the experience industry. Together, they created a major campaign for Thai Airways, Thailand’s leading airline with a global network, with Roccai contributing the interactive guide used in the campaign.
“We are super excited about the results of the Thai Airways campaign in Norway so far. The completion rates have been outstanding, and our collaboration with Roccai has been such a great experience. This partnership has already been a big success, and we're looking forward to achieving even more together.”
Henrik KochOwner, Related · Co-Founder, First CoffeeBuilt to convert
Of the 77,555 people who started a Roccai guide:
*Thai Airways campaign, 2025.
The Collaboration
Thai Airways has joined forces with marketing agencies Related and First Coffee, together with Roccai, to launch a nationwide competition in Norway. The mission is to inspire people to explore their dream destinations and engage them through innovative, digital-first experiences.
Across major Norwegian cities such as Oslo and Trondheim, eye-catching posters and visuals bring the campaign to life, while social media campaigns extend the reach online. The result is a unified offline and digital presence that captures attention everywhere.
The Campaign
Participants visit the Roccai Guide, where they can swipe through questions and images to their personalized travel recommendations. After discovering their dream destination, they can enter the competition to win two return tickets with Thai Airways — and even share the guide with friends to spread the excitement.
This mix of exploration, interactivity, and sharing gives the competition a fresh and memorable edge.
What They Can Do
Travelers will soon be able to explore their preferences in a simple and engaging way. By swiping through Thai Airways’ interactive guide, they can express what type of journey they are looking for — from cultural city breaks to relaxing beach escapes.
Based on this input, Roccai generates personalized suggestions that make the booking journey more structured and inspiring. The combination of interactive design and AI-powered personalization creates a self-service experience that feels modern, useful, and relevant.
Why It Works
Roccai bridges the gap between curiosity and action, turning open-ended travel wishes into clear, smart recommendations in seconds. This is personalization brought to life — helping travelers move from inspiration to booking with confidence.
Reimagine Travel Inspiration with AI
Discover how AI-powered personalization can transform the way travelers plan their journeys. See how Thai Airways uses Roccai to guide passengers toward the right destinations and cabin experiences in smarter, more engaging ways — one swipe at a time.
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Read more →Turn Interactions into Insights
Every engagement with the guide unlocks valuable Zero-Party Data — direct input from users. These insights empower you to refine digital experiences, respond to individual needs, and deliver personalized value — all without relying on third-party tracking.
Smarter Traveler Insights
While collecting Zero-Party Data, Thai Airways can also activate a customizable feature to capture valuable traveler input — such as preferences, contact details, or feedback. These insights transform into meaningful connections and actionable opportunities for more personalized campaigns and loyalty initiatives.
Book a Demo and see how Thai Airways can harness Roccai to enrich every digital touchpoint and turn complex travel decisions into confident bookings.
Frequently asked questions
How did Thai Airways use Roccai in its Norway campaign?
Thai Airways used a Roccai interactive guide as the centerpiece of a nationwide competition in Norway, built together with Aarhus agencies Related and First Coffee. Participants swipe through a short 'Where Should I Travel?' guide about their travel style and preferences, get a personalized destination recommendation, and can enter to win two return tickets to their dream destination. The guide is powered by zero-party data, so every answer comes directly from the traveler rather than tracking.
What results did the Thai Airways guide deliver?
Of the 77,555 people who started the guide, 91% interacted and saw their results, 68% submitted their contact information, and 28% gave voluntary consent to marketing. Those completion rates are what the team described as outstanding, and they show how a swipe-based guide turns curiosity into engaged leads and preference data for the brand.
Why is the Thai Airways guide only in Norwegian?
The guide is in Norwegian because the competition is a nationwide campaign aimed at travelers in Norway, and only participants residing in Norway are eligible to win the two return tickets. Roccai guides are no-code and can be built in any language, so the same experience can be published for other markets and audiences.
What kind of data did Thai Airways collect from the guide?
The guide collects zero-party data, meaning direct input that travelers choose to share about their preferences, plus contact details and feedback where they opt in. Because it relies on declared intent rather than third-party cookies or behavioural tracking, the data belongs to the brand and can feed more personalized campaigns and loyalty initiatives.
Could I run a campaign like Thai Airways for my own brand?
Yes. Roccai guides are no-code to build, publish, and update, and you can embed the same swipe-based experience into a booking flow, a website, newsletters, social ads, or even physical touchpoints. Setup takes minutes and most brands go live within a week, so a recommendation-plus-competition experience like this is well within reach. Book a demo to see it in action.
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