Interior
Turn unknown visitors into enriched leads from visit one
Roccai turns unknown interior and home-furnishing visitors into enriched leads from visit one. A product-discovery guide captures declared style and buying preferences as zero-party data before the first bounce, so you can personalise recommendations in cold-start scenarios with no history and build CRM and paid-media audiences based on real buying intent.
Roccai turns unknown interior and home-furnishing visitors into enriched leads from visit one. A product-discovery guide captures declared style and buying preferences as zero-party data before the first bounce, so you can personalise recommendations in cold-start scenarios with no history and build CRM and paid-media audiences based on real buying intent.
Personalization from first visit
The challenge
New visitors arrive with buying intent but no history — making personalisation from visit one impossible. Brands default to bestsellers and discount to convert.
How Roccai helps
Product discovery guide turns unknown visitors into enriched leads using declared preferences from the first interaction — zero-party data captured before the first bounce.
- Capture zero-party data in cold-start scenarios with no history
- Enable personalised product recommendations from the very first visit
- Build CRM and paid media audiences based on declared buying intent
Let's talk
Frequently asked questions
How can interior and furniture stores personalise for first-time visitors?
Roccai gives interior and home-furnishing brands a product-discovery guide that personalises from visit one — no browsing history needed. It asks new visitors about their style, room, and budget, captures those answers as zero-party data, and recommends the right pieces immediately, solving the cold-start problem that leaves most stores defaulting to bestsellers.
How do I capture home-furnishing shoppers' preferences before they leave?
Roccai records declared style and buying preferences during a short guide, before the first bounce. Instead of waiting for a purchase, you capture taste, room type, and budget as zero-party data on the first visit, turning an anonymous browser into an enriched lead.
Can Roccai recommend furniture based on a shopper's style?
Yes. The guide learns a shopper's style, room, and budget up front, then surfaces pieces that fit — a guided alternative to endless category browsing. Recommendations feel personal from the first visit rather than generic bestsellers.
How can interior brands build CRM and ad audiences from site traffic?
Every guide response is zero-party data on declared buying intent — style, room, budget — so you can build CRM segments and paid-media audiences from real preferences. Enriched leads flow into your email platform or CRM for personalised follow-up.
Is Roccai's interior product finder cookie-free and GDPR-compliant?
Yes. It captures zero-party data the shopper chooses to share, with no third-party cookies or behavioural tracking, and it's GDPR-compliant by design. The data belongs to your brand and is safe to activate across CRM and advertising.