Transportation
Turn anonymous visitors into qualified leads with zero-party data that reveals what customers are actually looking for — before they contact you.
Roccai turns anonymous dealership and mobility visitors into qualified leads with zero-party data. A digital car guide captures declared preferences — electric, family, company or used car, leasing, or workshop services — from the first interaction, so you replace generic campaigns with personalised recommendations and build CRM and paid-media audiences by car type, budget and timing.
Roccai turns anonymous dealership and mobility visitors into qualified leads with zero-party data. A digital car guide captures declared preferences — electric, family, company or used car, leasing, or workshop services — from the first interaction, so you replace generic campaigns with personalised recommendations and build CRM and paid-media audiences by car type, budget and timing.
Personalization from first visit
The challenge
New visitors often arrive with clear purchase intent. They are looking for the right car, leasing solution, or service offering, but without any history, it is difficult to know what they actually need. As a result, many car dealerships end up relying on generic recommendations, campaigns, or broad forms.
How Roccai helps
A digital car guide turns unknown visitors into enriched leads by collecting declared preferences from the very first interaction. Customers tell you whether they are looking for an electric car, a family car, a company car, a used car, private leasing, or workshop services. You receive zero-party data before the customer leaves the site or before they even arrive on your website.
- Collect zero-party data in cold-start scenarios with no previous customer history.
- Enable personalized car recommendations from the very first visit.
- Build CRM and paid media audiences based on declared purchase intent, car type, budget, needs, and timing.
Let's talk
Frequently asked questions
How can car dealerships turn anonymous website visitors into qualified leads?
Roccai gives dealerships and mobility brands a digital car guide that turns anonymous visitors into qualified leads from the first interaction. It asks whether someone wants an electric, family, company, or used car — or leasing or workshop services — and captures those declared preferences as zero-party data, so you know what each visitor actually needs before they contact you.
How do I know what a car buyer wants before they get in touch?
Roccai collects declared preferences during a short car guide — car type, budget, needs, and timing — before the visitor leaves the site or even arrives at the dealership. Instead of relying on generic campaigns or broad forms, you get zero-party data that tells you exactly what to recommend.
Can Roccai personalise car recommendations from the first visit?
Yes. Because the guide learns a visitor's needs up front, it recommends the right cars, leasing options, or services immediately — no purchase history required. That replaces generic bestseller-style promotion with recommendations tailored from visit one.
How can dealerships build CRM and ad audiences from declared intent?
Every guide response is zero-party data on purchase intent — car type, budget, needs, and timing — so you can build CRM segments and paid-media audiences from real preferences. Enriched leads flow into your CRM or email platform for personalised, well-timed follow-up.
Is the Roccai car guide cookie-free and GDPR-compliant?
Yes. It captures zero-party data the customer chooses to share, with no third-party cookies or behavioural tracking, and it's GDPR-compliant by design. The data belongs to your dealership and reflects what customers actually told you.