eCommerce
Turn unknown visitors into enriched leads from visit one
Roccai turns unknown store visitors into enriched leads from the very first visit. A product-discovery guide captures declared preferences — style, need, budget, buying intent — as zero-party data before the first bounce, so you can personalise recommendations in cold-start scenarios with no history and build CRM and paid-media audiences from real intent.
Roccai turns unknown store visitors into enriched leads from the very first visit. A product-discovery guide captures declared preferences — style, need, budget, buying intent — as zero-party data before the first bounce, so you can personalise recommendations in cold-start scenarios with no history and build CRM and paid-media audiences from real intent.
Personalization from first visit
The challenge
New visitors arrive with buying intent but no history — making personalisation from visit one impossible. Brands default to bestsellers and discount to convert.
How Roccai helps
Product discovery guide turns unknown visitors into enriched leads using declared preferences from the first interaction — zero-party data captured before the first bounce.
- Capture zero-party data in cold-start scenarios with no history
- Enable personalised product recommendations from the very first visit
- Build CRM and paid media audiences based on declared buying intent
Let's talk
Frequently asked questions
How can ecommerce stores personalise for first-time visitors with no history?
Roccai gives online stores a product-discovery guide that personalises from the very first visit — no browsing history required. It asks new visitors about their style, needs, budget, and buying intent, captures those answers as zero-party data, and recommends the right products immediately, solving the cold-start problem that leaves most stores defaulting to bestsellers.
How do I capture customer data before a visitor bounces?
Roccai collects declared preferences during a short product-discovery guide, before the first bounce. Instead of waiting for a purchase or signup, you capture style, need, budget, and intent as zero-party data on the first visit, turning an anonymous browser into an enriched lead you can follow up with.
Can Roccai reduce discounting in ecommerce?
Yes. Because the guide learns what a shopper actually wants before showing product, you can lead with relevant recommendations instead of blanket discounts to convert. Knowing intent up front lets you personalise rather than compete on price.
How can I build CRM and paid-media audiences from store traffic?
Every guide response is zero-party data on declared buying intent, so you can build CRM segments and paid-media audiences from real preferences — style, category, budget — rather than guesses. Enriched leads flow into your email platform or CRM for personalised follow-up.
Is Roccai's product finder cookie-free and GDPR-compliant?
Yes. Roccai captures zero-party data the shopper chooses to share, with no third-party cookies or behavioural tracking, and it's GDPR-compliant by design. The data belongs to your brand and is safe to activate across CRM and advertising.