Book demo

Webinar: How brands use AI driven preference data today

In short

AI driven preference data is what customers tell a brand directly about what they want, captured through a few short questions. In this webinar recording, Roccai CEO Nanna Ulsøe shows how brands use it today, with cases from Thai Airways and Viktors Farmor.

By Nanna Ulsøe

Updated

MarketingCustomer insightPreference data

Webinar: How brands use AI driven preference data today

Our CEO and co-founder Nanna Ulsøe hosted a webinar on AI driven preference data. She showed how a few short questions turn a click into a clear picture of what each customer wants, and how brands use it today.

Nanna Ulsøe presenting Roccai's webinar on AI driven preference data

Key takeaways

  • Same click, different needs. Two customers can click the same product for completely different reasons. Click data cannot tell them apart.
  • Ask the customer. A few short questions tell you what each customer actually wants, instead of guessing from behaviour.
  • The results are measurable. 68% of the people who started Thai Airways' guide shared their contact information. Viktors Farmor saw 22x its total campaign cost (media spend plus Roccai) in revenue, as attributed by Meta.

Talk to Nanna about which customer insight would make a difference for your business 👋

Nanna UlsøeTalk to Nanna

You may also like…

How to Ask the Right Questions to Understand Your Audience

The right audience questions start with a clear objective, then use open-ended, neutral wording tailored to each segment. Define what you want to learn, test questions on a small group, analyze responses for patterns, and act on them. Purposeful questions reveal the real needs and motivations vague ones miss.

Read more →

If you want customers to share, give them something back

Customers need a reason to share their preferences. A relevant product recommendation, a useful profile match, a call with a prepared adviser or a chance to win can make answering worthwhile. Make the benefit clear before asking questions, deliver what you promise and use the answers to improve what happens next.

Read more →

The Preference Gap and what clicks leave unanswered

The Preference Gap is the distance between what businesses observe about customers and what they understand about their needs, preferences and intentions. Roccai’s framework helps teams separate facts from assumptions, ask relevant questions and decide how the answers should inform recommendations, marketing and follow-up.

Read more →

Want this for your brand?

Nanna UlsøeBook a demo