Integrations
Does Roccai integrate with ActiveCampaign?
Yes. Roccai syncs leads and contacts to ActiveCampaign using your account's API URL and an API key. Guide answers are written to ActiveCampaign fields, so automations and its built-in CRM can act on stated preferences instead of inferring intent from opens and clicks.
How the ActiveCampaign connection works
ActiveCampaign is email, automation and a light CRM in one — so the preference data is useful on all three at once.
ActiveCampaign needs two values, both account-specific: your API URL (it looks like https://youraccount.api-us1.com) and an API key. Add them to the ActiveCampaign integration in Roccai, pick the campaigns that should feed it, and pair each Roccai source field with the ActiveCampaign field it belongs in.
Leads sync as contacts, so the data is available to automations, to the deal pipeline and to email campaigns without being copied between them.
ActiveCampaign integration at a glance
| How it works | |
|---|---|
| What you need | Your ActiveCampaign API URL and an API key |
| What Roccai creates | A contact — created, or updated where one already matches |
| Where the answers land | ActiveCampaign fields you choose in the mapping table |
| Scoping | Per campaign — you pick which campaigns feed ActiveCampaign |
| Timing | On guide submission, in real time |
| Optional extras | The decisions layer (every answer, including rejected options) and an AI summary |
What you can do with it
Start an automation on an enriched lead, with the person's stated preferences already on the contact it runs against.
Use one dataset in three places — email campaigns, automations and the built-in CRM — because it lives on the contact.
Score or route leads on what they actually chose rather than on engagement proxies.
Keep channel context: the campaign the guide was shared under arrives with the contact, so offline and online signups stay distinguishable.
Frequently asked questions
How do I connect Roccai to ActiveCampaign?
Add your ActiveCampaign API URL and API key to the ActiveCampaign integration in Roccai, select the campaigns that should feed it, and map your Roccai fields to ActiveCampaign fields. No developer needed.
Where do I find my ActiveCampaign API URL?
In your ActiveCampaign account settings, under the developer or API section. It is specific to your account and looks like https://youraccount.api-us1.com — ActiveCampaign needs it alongside the API key because the endpoint differs per account.
Can I map Roccai answers to ActiveCampaign custom fields?
Yes. The integration has a mapping table pairing each Roccai source field with the ActiveCampaign field it should populate, custom fields included, so answers arrive as structured contact data.
Can a Roccai guide start an ActiveCampaign automation?
Yes. Contacts sync in real time as guides are submitted, so an automation can trigger immediately — acting on a contact that already carries the preferences the person just shared.
Does Roccai send preference data or just contact details?
Both, if you want them. Contact fields arrive mapped to your ActiveCampaign fields, and you can also send the decisions layer — every question, the option chosen and the options rejected — plus an optional AI summary of the session.
Other Roccai integrations
Roccai also connects natively to HubSpot, Ortto, Mailchimp, Klaviyo and Zapier & custom webhook. For the full list, the data that flows and the payload reference, see all Roccai integrations.
See it syncing to ActiveCampaign