BOOK DEMO

Product Guide

Help Customers Find Exactly What They Need.
One-size-fits-all web experiences are a thing of the past. Roccai turns generic browsing and filtering into a personalized journey for each user.

Book Demo

How Our Product Guide Works

Our Product Guide simplifies decision-making by filtering out options that don’t match a customer’s needs.

Through a series of Yes/No or multiple-choice questions, users narrow down their choices, ensuring they find the perfect fit.

Let’s give you an example

This is just one example — the same approach works for outdoor gear, fashion, skincare, home appliances, and more.

Book Demo
Example

A customer looking for a laptop answers questions like “Do you need a touchscreen?” or “Is battery life important?”

The guide removes laptops that don’t match their criteria, leaving them with the best options.

Our Product Guide helps customers understand how different product features align with their needs (or don’t).

Each question gives them insight based on their own needs, helping them make a confident and informed decision.

Book Demo

Card Types Available in Our Guides

Swipe Cards

Purpose: Quick preference detection.

How it works: Users swipe or tap Yes or No to questions or images.

Great for: Understanding user likes and dislikes — ideal for powering recommendations or rapid filtering.

Select Cards

Purpose: Single-choice decision-making.

How it works: Users see a list of answers but can only choose one.

Great for: Pinpointing user needs or preferences where only one answer applies.

Multiple Cards

Purpose: Gather broader input.

How it works: Users can select more than one answer from a list.

Great for: The beginning of a guide — lets users express multiple needs or interests.

Quiz Cards

Purpose: Test knowledge or make things fun.

How it works: Users select the correct answer(s) to a question — and responses can be scored.

Great for: Competitions, educational content, or quizzes — often paired with Input Cards to collect leads.

Info Cards

Purpose: Share information or set the tone.

How it works: Displays static content like text, images, or branding.

Great for: Welcomes, explanations, fun facts, or end-of-guide thank-you notes.

Input Cards

Purpose: Collect personal details or feedback.

How it works: Users manually enter info like name, email, age, or give open responses.

Great for: Surveys, personalization, or lead generation.

Missing a card type?

Let us know! Reach out to check when it’s expected to go live — we’re always updating our selection.

Our Other Products

Inspiration Guide

Use a Recommendation-Based Guide when you want to inspire customers and encourage exploration.

See more

Survey

Collect responses, feedback, or personal insights directly from your customers

See more

Personas Guide

Use an interactive experience when your customers should identify their persona.

See more

Collect Valuable Data

Every interaction with the Product Guide gives you valuable Zero-Party Data—direct insights from your customers that help you refine your offerings, and better understand their needs, all without relying on third-party tracking.

Roccai dashboard

“Our data revealed that people who wanted a glass of wine during intermission also preferred performances with familiar stories”.

Aarhus Theatre

Segmentations in Newsletters

Lead Generation Functionality

While collecting Zero-Party Data, you can also customize a visual LeadGen feature to gather valuable inputs—like emails or feedback—helping you turn insights into actionable opportunities for your business.

Book Demo