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Product Guide

Help Customers Find Exactly What They Need.
One-size-fits-all web experiences are a thing of the past. Roccai turns generic browsing and filtering into a personalized journey for each user.

Travel guide

How Our Product Guide Works

Our Product Guide simplifies decision-making by filtering out options that don’t match a customer’s needs.  Through a series of Yes/No or multiple-choice questions, users narrow down their choices, ensuring they find the perfect fit.

Let’s give you an example

This is just one example — the same approach works for outdoor gear, fashion, skincare, home appliances, and more.

Example

A customer looking for a laptop answers questions like “Do you need a touchscreen?” or “Is battery life important?”

The guide removes laptops that don’t match their criteria, leaving them with the best options.

Our Product Guide helps customers understand how different product features align with their needs (or don’t).

Each question gives them insight based on their own needs, helping them make a confident and informed decision.

Our Product Guide helps customers understand how different product features align with their needs (or don’t).

Each question gives them insight based on their own needs, helping them make a confident and informed decision.

Our Product Guide helps customers understand how different product features align with their needs (or don’t).

Each question gives them insight based on their own needs, helping them make a confident and informed decision.

Card Types Available in Our Guides

Swipe Card

Purpose: Quick preference detection.

How it works: Users swipe or tap Yes or No to questions or images.

Great for: Understanding user likes and dislikes — ideal for powering recommendations or rapid filtering.

Select Card

Purpose: Single-choice decision-making.

How it works: Users see a list of answers but can only choose one.

Great for: Pinpointing user needs or preferences where only one answer applies.

Multiple Select Card

Purpose: Gather broader input.

How it works: Users can select more than one answer from a list.

Great for: The beginning of a Guide — lets users express multiple needs or interests.

Quiz Card

Purpose: Test knowledge or making things fun.

How it works: Users select the correct answer(s) to a question — and responses can be scored.

Great for: Competitions, educational content, or quizzes — often paired with Input Cards to collect leads.

Info Card

Purpose: Share information or set the tone.

How it works: Displays static content like text, images, or branding.

Great for: Welcomes, explanations, fun facts, and end-of-guide thank-you notes.

Input Card

Purpose: Collect personal details or feedback.

How it works: Users manually enter info like name, email, age, or give open responses.

Great for: Surveys, personalization, or lead generation.

Missing a card type?

Let us know! Reach out to check when it’s expected to go live — we’re always updating our selection.