Question 1

What is the Roccai Test Partner program for AI discovery?

Accepted Answer

It's a program to explore how zero-party data and structured customer intent can improve how brands and products are discovered and represented in LLM-driven environments like ChatGPT, Perplexity, and Google's AI experiences. Roccai implements interactive guides that generate consent-based zero-party data and convert it into structured intent signals collected both on-site and off-site. As a partner you also get a structured intent signal layer at brand and product level, baseline and follow-up measurements, quarterly learnings, and a best-practice playbook.

Question 2

How does zero-party data help my brand show up in ChatGPT and other AI answers?

Accepted Answer

Consumer discovery is shifting from websites to AI interfaces, and cookies and traditional tracking are becoming less viable, so brands are losing visibility, context, and reliable intent signals. Roccai's interactive guides collect declared preferences directly from customers and structure them into brand- and product-level intent signals. The program measures visibility and representation signals across selected LLM contexts, though these are observational and indicative, not guaranteed rankings.

Question 3

Do I need a paid Roccai subscription to join the Test Partner program?

Accepted Answer

Yes, partners must have an active Roccai subscription to run the test. The subscription is required because Roccai is the platform that powers the interactive guides, consent-based zero-party data collection, and intent signal structuring and activation. Exact pricing, scope, and timeline are confirmed during a qualification call.

Question 4

Where does Roccai collect the intent data for LLM optimization?

Accepted Answer

The interactive guides collect consent-based zero-party data both on-site and off-site, including across campaigns, social, and other touchpoints. Because the data is declared directly by customers, it needs no third-party cookies or behavioural tracking. That data is then converted into structured intent signals you can operationalize in your site experience and marketing workflows.

Question 5

Will this guarantee my brand ranks higher in AI search results?

Accepted Answer

No. The program provides baseline and follow-up measurements of visibility and representation signals across selected LLM contexts, but these are explicitly observational and indicative, not guaranteed rankings. The goal is to learn how structured, consent-based intent data influences how brands and products are discovered and represented in AI environments, and to build a practical playbook from those learnings.

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