Question 1

What is a Roccai Product Guide and how does it help customers choose?

Accepted Answer

A Product Guide is an interactive, AI-powered guide that helps a customer narrow down their options and find the right product for them. Instead of leaving people to sift through generic browsing and filters, it asks a short series of Yes/No or multiple-choice questions and filters out the options that don't match their needs. Each answer gives the customer insight into how a product's features fit them, so they reach a confident, informed decision.

Question 2

What kinds of products can I use a Product Guide for?

Accepted Answer

Just about any product category where choice can feel overwhelming. Roccai points to examples like outdoor gear, fashion, skincare, and home appliances, but the same question-and-filter approach works for other catalogs too. If your customers benefit from guidance on which item fits their needs, a Product Guide can be built for it.

Question 3

Which card types can I use to build a Product Guide?

Accepted Answer

You can combine several card types: Swipe cards for quick Yes/No preference detection, Select cards for single-choice answers, Multiple Select cards for gathering broader input, Quiz cards for scored questions, Info cards for static content like welcomes and explanations, and Input cards for collecting details such as name, email, or open feedback. Mixing them lets you both guide the customer and capture preference data along the way.

Question 4

How does a Product Guide capture leads and preference data?

Accepted Answer

Because customers answer questions about what they actually want, their declared preferences become zero-party intent data that belongs to your brand. Input cards let you collect details like name and email directly inside the guide, and around nine out of ten people who start a Roccai guide complete it. That data can flow into the tools you already use, such as your CRM, email, and AI systems, via API.

Question 5

What if the card type I need for my guide doesn't exist yet?

Accepted Answer

Reach out and ask. Roccai is always updating its selection of card types, so if something you need is missing, the team can tell you whether it's on the way or when it's expected to go live. The available cards already cover most product-recommendation flows, from preference detection to lead capture.

Question 6

Is a Product Guide better than the filters already on my site?

Accepted Answer

For most shoppers, yes. Standard filters put the work on the customer to know exactly what they're looking for and to translate that into checkboxes. A Product Guide turns that into a personalized journey, asking the right questions and removing options that don't fit, so people find the right product faster and with more confidence.

Product Guide

How Our Product Guide Works

Let's give you an example

Card Types Available in Our Guides

Swipe Card

Select Card

Multiple Select Card

Quiz Card

Info Card

Input Card

Missing a card type?

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