Question 1

What is a Personas Guide and how does it help my customers?

Accepted Answer

A Personas Guide is an interactive experience that helps your customers identify which persona fits them. They answer a series of question cards, and based on their responses they receive personalized persona recommendations with percentage scores showing how well each one matches. It turns a vague browsing session into a clear, guided path toward the right products or experiences.

Question 2

How does the Personas Guide decide which persona someone matches?

Accepted Answer

The guide works from the answers your customers give to interactive question cards. Each response feeds a match calculation, and at the end the customer sees their persona recommendations ranked with percentage scores, so they can see how strongly each persona fits them rather than getting a single yes-or-no result.

Question 3

What happens after a customer gets their persona result?

Accepted Answer

From their result, customers can be guided to a dedicated landing page tailored to their persona, with matching products, experiences, or educational opportunities. This makes discovery seamless because the next step is already relevant to who they said they are, rather than sending them back to a generic homepage.

Question 4

Do I need developers to build a Personas Guide?

Accepted Answer

No. Roccai is no-code, so you can build, publish, and update a Personas Guide yourself without engineering help. The AI can even read your site URL to suggest questions and structure, so setup takes minutes and most guides go live within a week.

Question 5

Where can I use a Personas Guide once it is built?

Accepted Answer

You can place it wherever your customers are: embedded on your website, shared as a link, included in newsletters, opened via a QR code at events, run on in-store touch screens, or used as a destination page for Meta ads. The persona and preference data collected belongs to your brand and can flow into the tools you already use, such as your CRM or email platform.

Question 6

Is the data collected through the Personas Guide privacy-compliant?

Accepted Answer

Yes. Roccai is built on zero-party data, meaning customers knowingly share their preferences rather than being tracked. There are no third-party cookies and no behavioural tracking, so the Personas Guide is GDPR-compliant by design and the customer chooses what to share.

Personas Guide

How the Personas Guide Works

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