FAQ

Roccai is an intent-data platform that lets your customers tell you what they actually want. Instead of tracking behaviour with cookies, Roccai captures zero-party data through interactive guides that give people relevant recommendations in return for sharing their preferences. That declared intent flows straight into the tools you already use: email, CRM, and AI.

Roccai works in three steps. First, you build an interactive guide from ready-made card types. Second, your customers answer and share their preferences directly — 9 out of 10 people who start a Roccai guide complete it. Third, those preferences become enriched leads and preference data that Roccai sends to your CRM, newsletter, or AI tools.

Roccai is for brands that want to understand what their customers want before they buy. It works for any business where people choose between many options — travel, real estate, education, e-commerce, fertility, finance, and more. If your customers face a complex decision, Roccai helps them find the right option while you capture the intent behind every choice.

You can be set up the same day — no developers needed. Roccai walks you through a step-by-step onboarding, and if you add your website URL, its AI reads your site to suggest relevant questions, guide structure, and the best guide type for your goal. Most customers go from demo to a live campaign within a week.

No. Roccai is a no-code platform — you can build, publish, and update interactive guides without any technical skills. For advanced integrations, the Roccai team can help.

Roccai offers several card types: swipe cards for yes/no choices, preference cards for either/or decisions, range cards for values like budget or size, select cards for choosing several options, plus question, input, and product cards. Each card type captures a different kind of preference signal.

Yes. You can add your brand colours, upload your own images and designs, and prompt Roccai's AI to match your tone of voice, so every guide feels like a natural part of your website, campaign, or customer journey.

Almost anywhere your customers are. Share a Roccai guide as a link, embed it on your website or landing page, add it to newsletters, put it behind a QR code at fairs and events, show it on in-store touch screens, or link to it from Meta campaigns. Roccai lets your audience interact with your products across website, email, social, and physical locations while you collect preference data from every choice.

Yes. Link your Roccai guide as the destination URL of a Meta ad, place it behind a CTA button, or embed it on a landing page you drive ad traffic to. Meta doesn't allow external scripts inside ads themselves, so the guide lives on the destination page or as a standalone link.

Yes. Agencies can use Roccai across client sites to build interactive guides, collect preference data, and improve customer journeys. Reach out via chat to hear about partnership options.

Roccai collects zero-party data — the preferences, needs, and buying intent your customers choose to share while answering a guide. This can include interests, product priorities, budget, destination wishes, or the things they are not interested in. Because the data is declared rather than inferred, it is accurate from the first interaction, even for first-time visitors with no history.

Yes. Roccai is GDPR-compliant by design and uses no third-party cookies or behavioural tracking. Customers actively consent and choose what to share, and the data belongs to your brand, not to Roccai. This makes Roccai a privacy-first alternative to cookie-based tracking for collecting customer data.

Yes. Roccai sends the intent data it collects into the tools you already use — your CRM, email platform, and AI tools — through its API. This makes your customer data AI-readable, so the systems and AI assistants you rely on can act on what your customers have actually told you. Roccai feeds your existing tools; it does not replace them.

Yes. Every answer in a Roccai guide reveals what a customer cares about, so you move from guessing based on clicks to knowing based on declared preferences. You can build segments by interest, product need, buying intent, or customer type, and connect them to your newsletter platform, CRM, or ad tools.

Yes. Add UTM parameters to your guide link or landing page, or create campaigns directly in Roccai to segment incoming data by source. You will see which ads, emails, and audiences drive engagement, and combine that with preference data to understand both where visitors came from and what they want.

Yes. Roccai turns interactive guides into enriched leads: a visitor answers questions, receives a relevant recommendation, and chooses to leave their contact details. Each lead is enriched with a short summary of the person's preferences, needs, and interests. Leads can be emailed to your team or sent to your CRM via the Roccai API. Thai Airways used Roccai to capture 70,855 leads at a 91% completion rate.

No. Roccai is built to embed lightly and will not slow your site or disrupt the visitor experience.

Roccai offers plans for businesses of every size, from small teams to enterprise, with pricing based on your setup, integrations, and data needs. You can be billed monthly or annually and pay via Stripe or by invoice. For large sites, advanced integrations, or custom requirements, contact Customer Success for an enterprise plan.