Zero-party data
Data customers intentionally share with a brand — preferences, needs, and intent — and why it beats inferred data.
The Preference Gap and what clicks leave unanswered
The Preference Gap is the distance between what businesses observe about customers and what they understand about their needs, preferences and intentions. Roccai’s framework helps teams separate facts from assumptions, ask relevant questions and decide how the answers should inform recommendations, marketing and follow-up.
Updated
Personalization for Small and Medium-Sized Webshops
Personalization is no longer enterprise-only. Small and medium webshops can deliver tailored shopping experiences affordably using zero-party data: collect it free with short interactive product guides, segment newsletters by declared preferences, and automate simple recommendations. No coding or big tech stack required, and it measurably lifts conversions and loyalty.
Updated
Zero-Party Data: The Key to Success in a Cookieless Future
Zero-party data is information customers intentionally share with you—preferences, wishlists, survey answers—in exchange for value. As third-party cookies vanish, it's the most reliable path to personalization: accurate because it reflects real intent, compliant because it's consented, and durable against shifting privacy rules. Collect it through quizzes, preference centers, and surveys.
Updated
What Makes Zero-Party Data Unique
Zero-party data is information a customer intentionally and proactively shares with a brand: preferences, purchase intentions, and product interests. Unlike first-, second-, or third-party data, it comes straight from the source, so it's accurate, privacy-forward, and free of third-party cookies. That makes it GDPR-compliant and the most reliable foundation for personalization.
Updated
Real customer insight starts with real interactions
Reliable customer insight comes from direct interactions, not behavioral tracking. Instead of guessing intent from clicks and cookies, Roccai asks customers directly through interactive guides that capture their stated preferences. This zero-party data is clearer, consent-based, and more accurate. Brands like Viktors Farmor build richer segments by asking, not stalking.
Updated
Why Zero-Party Data Can Benefit Your Business
Zero-party data is what customers choose to tell you about what they want and need. Roccai collects their answers through interactive guides. Growth Intelligence helps you see what those answers have in common and where needs differ, so you can recommend relevant products, prepare for sales conversations, and spot needs you haven’t yet addressed.
Updated