How to create and add a product feed

Written by Jane

May 27, 2024

This guide is designed to assist you in how to create a product feed sourced from your website and add it to the Roccai platform.

Step 1

The first thing you need to do is create a product feed in your website’s backend. A product feed is a structured file containing detailed information about a company’s products; you might know this from Google Shopping.

The format must be either .xml or JSON.

This is an example of what one item in a Google Shopping feed could look like.

Product feed xml example

The product feed must contain the following elements

  • id (required)
  • title (required)
  • subtitle
  • description (required)
  • imageUrl (required)
  • link (required)
  • tags
  • categories
  • price
  • sales price
  • status (in stock etc.)

The product feed should be a live link and updated in real-time.


If you use Shopify you can use this plugin (up to 100 products for free):

Step 2

Sign in to, and the onboarding will begin. Start by selecting a category and press NEXT.

Step 3

Now, it is time to select a name for your Swipe Journey. Then please choose a language (should be the same as in the product feed) and press CREATE MODULE.

Step 4

You then select Via Link and add your product feed. Press DETECT DATA. If you want to build the swipe journey manually, that is also possible.

Step 5

Here, you can see how we map the fields on the platform.

If you need our help, please contact us via the chat in the bottom right corner.


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