Turning Travelers into Leads with Roccai
See how Viktors Farmor engaged exhibition visitors and gathered zero-party data by using Roccai’s Personas Guide to reveal each traveler’s unique type.
Viktors Farmor is a Danish travel company offering guided group tours to destinations all over the world. They participate in exhibitions and travel fairs where they connect with curious travelers and promote their wide range of cultural experiences.
The Challenge
At travel fairs and exhibitions, Viktors Farmor meets hundreds of potential travelers — but how do you capture their attention in a memorable, data-driven way?
Traditional brochures and flyers often get lost in the noise. Viktors Farmor needed an engaging, digital-first solution that would spark curiosity and deliver real results.
The Results
These numbers show how interactive experiences can successfully generate zero-party data and start real conversations — even in fast-paced exhibition settings.
69%
of visitors entered their contact information
85%
completed the full guide experience
85%
completed the full guide experience
69%
of visitors entered their contact information
The Challenge
At travel fairs and exhibitions, Viktors Farmor meets hundreds of potential travelers — but how do you capture their attention in a memorable, data-driven way?
Viktors Farmor needed an engaging, digital-first solution that would spark curiosity and deliver real results.
The Results
These numbers demonstrate how interactive experiences can effectively generate zero-party data and leads — even in fast-paced exhibition settings.
“With the help of Roccai’s swipe universe, we’ve gained even deeper insights into our target audience — and can now tailor our travel recommendations with even greater precision. Roccai has been attentive to our needs and wishes, and together we’ve developed creative solutions.”
The Solution: Discover Your Travel Persona
Using Roccai’s Persona Guide, Viktors Farmor created an interactive experience that helped each guest discover their unique Traveler Type — such as The Cultural Explorer or The Free-Spirited Adventurer.
At the booth, visitors answered a few fun, swipe-based questions, making it easy to spark curiosity and start conversations.
TRY GUIDE →
TRY GUIDE ↓
Examples on Guides from Viktors Farmor
Find Your Dream Vacation
90.63%
of visitors who interacted with the guide completed it and reached the product recommendations.
Find Your Next Hiking Trip
80.85%
of visitors who interacted with the guide completed it and reached the product recommendations.
Watch Video From The Travel Fair
At a recent travel fair, Viktors Farmor combined the power of print and digital to create a standout experience. While handing out their travel magazines, they invited visitors to try a persona guide to uncover their travel type, and enter a competition to win a travel experience voucher.
The swipe-based guide made it fun and easy to engage, and sparked conversations that went far beyond brochures.
Watch how they used our tool to connect with curious travelers on a whole new level.
← Watch Their Video
Want Results Like Viktors Farmor?
Whether you’re showcasing destinations, experiences, or lifestyle products — Roccai’s Inspiration Guide helps you connect with your audience in a meaningful, measurable way.
Book a Demo and learn how to bring your brand experience to life.
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Every interaction with the Product Guide gives you valuable Zero-Party Data—direct insights from your customers that help you refine your offerings, and better understand their needs, all without relying on third-party tracking.
“Our data revealed that people who wanted a glass of wine during intermission also preferred performances with familiar stories”.
Aarhus Theatre
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