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How It Works

Here’s a simple overview of how Roccai works — from data upload to personalized recommendations and activation.

Travel guide 2
Travel guide 2

Start with your data

To deliver accurate product recommendations, we recommend starting with your product feed.

Our algorithms use your data to power smarter questions and better matches.

Key points:

  • Supports JSON (URL), XML (URL), and CSV (file)
  • Product attributes like ID, title, description, image URL, product URL, and price
  • Update anytime — Roccai stays in sync automatically

Roccai builds the experience

Roccai analyzes your product data and suggests relevant questions in the Guide Assistant.

You stay in control — select, adjust, and shape the experience to match your brand.

Key points:

  • AI suggests questions based on your data — you choose what to include
  • Prompt the AI to match your tone of voice and angle
  • Style the guide to fit your brand and visual identity
  • Real-time, personalized recommendations powered by your data
Travel guide 4

Share it anywhere

​To deliver accurate product recommendations, we recommend starting with your product feed.

Our algorithms use your data to power smarter questions and better matches.

Key points:

  • Share via URL in newsletters, ads, or social
  • Use QR codes for offline campaigns
  • Embed via script:
    • Landing pages
    • Popups
    • Banners

Collect and activate Data

Roccai analyzes your product data and suggests relevant questions in the Guide Assistant.

You stay in control — select, adjust, and shape the experience to match your brand.

Key points:

  • Sent via API or Zapier
  • Connect to CRM, email flows, ad platforms
  • Ready for activation in real time
Travel guide 4

We help you succeed

You’re never on your own. We help you launch fast and get results.

Key points:

  • Guided onboarding
  • Best-practice setup
  • Ongoing support and optimization help

Card Types Available in Our Guides

Swipe Cards

Purpose: Quick preference detection.

How it works: Users swipe or tap Yes or No to questions or images.

Great for: Understanding user likes and dislikes — ideal for powering recommendations or rapid filtering.

Select Cards

Purpose: Single-choice decision-making.

How it works: Users see a list of answers but can only choose one.

Great for: Revealing true user intent when users must choose between two competing needs.

Multiple Cards

Purpose: Gather broader input.

How it works: Users can select more than one answer from a list.

Great for: Collecting richer, multi-dimensional data that reflects real-world needs and overlapping interests.

Quiz Cards

Purpose: Test knowledge or make things fun.

How it works: Users select the correct answer(s) to a question — and responses can be scored.

Great for: Competitions, educational content, or quizzes — often paired with Input Cards to collect leads.

Info Cards

Purpose: Share information or set the tone.

How it works: Displays static content like text, images, or branding.

Great for: Welcomes, explanations, fun facts, or end-of-guide thank-you notes.

Input Cards

Purpose: Collect personal details or feedback.

How it works: Users manually enter info like name, email, age, or give open responses.

Great for: Surveys, personalization, or lead generation.

Missing a card type?

Let us know! Reach out to check when it’s expected to go live — we’re always updating our selection.

Cryos
First Coffee, Related & Thai Airways
Jysk Rejsebureau
CBS

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