Driving Signups Through Personalization

How a Persona Quiz Helps Højskolerne Reach Young People — and Their Inboxes

Højskolerne acts as the collective voice and support structure for Denmark’s folk high schools, ensuring their continued relevance and contribution to Danish society.

Helping young people find their type of Højskole – and staying in touch through smart permission marketing.

Højskolerne wanted to help prospective students navigate the many different types of folk high schools in a relevant and engaging way. At the same time, they needed a simple way to stay in touch with those who showed interest.

Roccai’s platform gave them the flexibility to do both — by combining interactive guidance with email collection, all in one experience.

60.57%

of all visitors who completed the lead generation step (by submitting their email) went on to view their personalized Højskole persona.

46%

of users who viewed their personalized Højskole persona clicked on a result and were directed to the Højskolernes website.

27.7%

of all users who interacted with the guide ended up clicking through to relevant information on the website.

60.57%

of all visitors who completed the lead generation step (by submitting their email), went on to view their personalized Højskole persona.

46%

of users who viewed their personalized Højskole persona clicked on a result and were directed to the Højskolernes website.

27.7%

of all users who interacted with the guide ended up clicking through to relevant information on the website.

Helping young people find their type of Højskole – and staying in touch

Højskolerne wanted to help prospective students explore different folk high schools in a relevant, engaging way — while also staying in touch.

With Roccai’s platform, they combined interactive guidance and email capture in one experience.

A Persona Guide That Speaks to Individuals

Using Roccai’s swipe-based tool, Højskolerne built a fun, interactive guide that matches users with their ideal Højskole-persona — from nature lover to show woman or media guru.

For the team at Højskolerne, this tool isn’t just a gimmick — it’s a strategic way to stand out on social media in a crowded feed, where they compete for the attention of their young target audience. The high engagement rate proves one thing: when the experience feels personal, people spend time.

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Collecting Permission with Purpose

What happens after someone completes the guide? That’s where Roccai’s permission marketing tools come in. By naturally integrating email collection into the user journey, Højskolerne builds a qualified mailing list of interested leads – people who’ve already shown what type of Højskole experience they’re drawn to.

“Instead of sending traffic straight to a landing page, we use Roccai to guide users through a swipe-based experience that’s both personal and interactive. It’s a smarter way to combine influencer campaigns with #PermissionMarketing — and end with a Højskole match that feels truly tailored.”

Emil Hamer Boisen

Web Editor & Digital Specialist, Højskolerne

A True Collaboration

Beyond the tech, what Højskolerne appreciates most is the close collaboration with Roccai’s customer success team. Whether it’s quick support, platform feedback, or new feature ideas, the process is personal and dynamic.

“We always feel heard – and helped – instantly. Roccai is not just a platform we use. It’s a partner we grow with.”

With smart segmentation, instant assistance, and room for creativity, Højskolerne’s case is a clear example of how personalization and permission marketing can go hand in hand to create real results.

Card Types Available in Our Guides

Swipe Cards

Purpose: Quick preference detection.

How it works: Users swipe or tap Yes or No to questions or images.

Great for: Understanding user likes and dislikes — ideal for powering recommendations or rapid filitering.

Select Cards

Purpose: Single-choice decision-making.

How it works: Users see a list of answers but can only choose one.

Great for: Pinpointing user needs or preferences where only one answer applies.

Multiple Cards

Purpose: Gather broader input.

How it works: Users can select more than one answer from a list.

Great for: The beginning of a guide — lets users express multiple needs or interests.

Quiz Cards

Purpose: Test knowledge or make things fun.

How it works: Users select the correct answer(s) to a question — and responses can be scored.

Great for: Competitions, educational content, or quizzes — often paired with Input Cards to collect leads.

Info Cards

Purpose: Share information or set the tone.

How it works: Displays static content like text, images, or branding.

Great for: Welcomes, explanations, fun facts, or end-of-guide thank-you notes.

Input Cards

Purpose: Collect personal details or feedback.

How it works: Users manually enter info like name, email, age, or give open responses.

Great for: Surveys, personalization, or lead generation.

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Other Ways to Use Roccai

Product Guide

Use a Filtering-Based Guide when customers want a clear, refined selection tailored to their needs.

Survey

Collect responses, feedback, or personal insights directly from your customers

Personas Guide

Use an interactive experience when your customers should identify their persona.

“Our data revealed that people who wanted a glass of wine during intermission also preferred performances with familiar stories”.

Aarhus Theatre

Lead-Gen Functionality

While collecting Zero-Party Data, you can also customize a visual LeadGen feature to gather valuable inputs—like emails or feedback—helping you turn insights into actionable opportunities for your business.

Book Demo

Driving Signups Through Personalization

Helping young people find their type of Højskole – and staying in touch through smart permission marketing.

60.57%

of all visitors who completed the lead generation step (by submitting their email) went on to view their personalized Højskole persona.

46%

of users who viewed their personalized Højskole persona clicked on a result and were directed to the Højskolernes website.

27.7%

of all users who interacted with the guide ended up clicking through to relevant information on the website.

60.57%

of all visitors who completed the lead generation step (by submitting their email), went on to view their personalized Højskole persona.

46%

of users who viewed their personalized Højskole persona clicked on a result and were directed to the Højskolernes website.

27.7%

of all users who interacted with the guide ended up clicking through to relevant information on the website.

Helping young people find their type of Højskole – and staying in touch

A Persona Guide That Speaks to Individuals

TRY GUIDE →

TRY GUIDE ↓

Collecting Permission with Purpose

A True Collaboration

Card Types Available in Our Guides

Swipe Cards

Select Cards

Multiple Cards

Quiz Cards

Info Cards

Input Cards

Check what is new