Driving Signups Through Personalization
How a Persona Quiz Helps Højskolerne Reach Young People — and Their Inboxes
Højskolerne acts as the collective voice and support structure for Denmark’s folk high schools, ensuring their continued relevance and contribution to Danish society.
Helping young people find their type of Højskole – and staying in touch through smart permission marketing.
Højskolerne wanted to help prospective students navigate the many different types of folk high schools in a relevant and engaging way. At the same time, they needed a simple way to stay in touch with those who showed interest.
Roccai’s platform gave them the flexibility to do both — by combining interactive guidance with email collection, all in one experience.
60.57%
of all visitors who completed the lead generation step (by submitting their email) went on to view their personalized Højskole persona.
46%
of users who viewed their personalized Højskole persona clicked on a result and were directed to the Højskolernes website.
27.7%
of all users who interacted with the guide ended up clicking through to relevant information on the website.
60.57%
of all visitors who completed the lead generation step (by submitting their email), went on to view their personalized Højskole persona.
46%
of users who viewed their personalized Højskole persona clicked on a result and were directed to the Højskolernes website.
27.7%
of all users who interacted with the guide ended up clicking through to relevant information on the website.
Helping young people find their type of Højskole – and staying in touch
Højskolerne wanted to help prospective students explore different folk high schools in a relevant, engaging way — while also staying in touch.
With Roccai’s platform, they combined interactive guidance and email capture in one experience.
“Instead of sending traffic straight to a landing page, we use Roccai to guide users through a swipe-based experience that’s both personal and interactive. It’s a smarter way to combine influencer campaigns with #PermissionMarketing — and end with a Højskole match that feels truly tailored.”
A True Collaboration
Beyond the tech, what Højskolerne appreciates most is the close collaboration with Roccai’s customer success team. Whether it’s quick support, platform feedback, or new feature ideas, the process is personal and dynamic.
“We always feel heard – and helped – instantly. Roccai is not just a platform we use. It’s a partner we grow with.”
With smart segmentation, instant assistance, and room for creativity, Højskolerne’s case is a clear example of how personalization and permission marketing can go hand in hand to create real results.
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Lead-Gen Functionality
While collecting Zero-Party Data, you can also customize a visual LeadGen feature to gather valuable inputs—like emails or feedback—helping you turn insights into actionable opportunities for your business.