Swipe, Match & Win: Thai Airways Competition
In collaboration with Related, First Coffee, and Roccai, Thai Airways is inspiring travelers across Norway to win two return tickets to their dream destination.
Our close partners Related and First Coffee are Aarhus-based agencies specializing in travel, hospitality, and the experience industry. Together, they created a major campaign for Thai Airways, Thailand’s leading airline with a global network, with Roccai contributing the interactive guide used in the campaign.
By embedding the guide into a physical robot, NTT was able to
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Offer a self-service experience that feels fun and futuristic
Capture visitor intent without any tracking
Deliver guidance in the moment people need it most
72.9%
of participants who scanned the guide started interacting.
78.9%
completed the journey and clicked on a dream destination.
65.8%
completed the full guide & shared data.
The Collaboration
Thai Airways has joined forces with marketing agencies Related and First Coffee, together with Roccai, to launch a nationwide competition in Norway. The mission is to inspire people to explore their dream destinations and engage them through innovative, digital-first experiences.
Across major Norwegian cities such as Oslo and Trondheim, eye-catching posters and visuals bring the campaign to life, while social media campaigns extend the reach online. The result is a unified offline and digital presence that captures attention everywhere.
“We are super excited about the results of the Thai Airways campaign in Norway so far. The completion rates have been outstanding, and our collaboration with Roccai has been such a great experience. This partnership has already been a big success, and we’re looking forward to achieving even more together.”
The Campaign
Participants visit the Roccai Guide, where they can swipe through questions and images to their personalized travel recommendations. After discovering their dream destination, they can enter the competition to win two return tickets with Thai Airways — and even share the guide with friends to spread the excitement.
This mix of exploration, interactivity, and sharing gives the competition a fresh and memorable edge.
The Solution: “Where Should I Travel?”
By embedding Roccai’s swipe-based recommendation guide into their booking flow, Thai Airways enables travelers to interact in a natural and intuitive way — simply swiping through a few short questions about their travel style and preferences.
Based on each traveler’s input, Roccai instantly generates personalized suggestions — from relaxing beach escapes and cultural city breaks to premium cabins and add-on services — helping travelers make confident decisions without the overwhelm of endless filters.
NB: The guide is in Norwegian. Only participants residing in Norway are eligible to win.
TRY GUIDE →
TRY GUIDE ↓
The interface was delivered through Thai Airways’ interactive guide, where travelers swipe through visual cards to indicate their preferences. Within seconds, they can explore tailored destination ideas and travel experiences in a way that feels simple, personal, and engaging.
What They Can Do
Travelers will soon be able to explore their preferences in a simple and engaging way. By swiping through Thai Airways’ interactive guide, they can express what type of journey they are looking for — from cultural city breaks to relaxing beach escapes.
Based on this input, Roccai generates personalized suggestions that make the booking journey more structured and inspiring. The combination of interactive design and AI-powered personalization creates a self-service experience that feels modern, useful, and relevant.
Why It Works
Roccai bridges the gap between curiosity and action, turning open-ended travel wishes into clear, smart recommendations in seconds. This is personalization brought to life — helping travelers move from inspiration to booking with confidence.
What Travelers Will Experience
Travelers can explore their preferences in a simple, engaging way. By swiping through Thai Airways’ interactive guide, they can indicate whether they prefer relaxing beach escapes, cultural city breaks, or premium flight experiences. This creates a more structured and inspiring journey, making it easier to move from browsing to booking with confidence.
Why It Works
Roccai bridges the gap between inspiration and action by turning open-ended travel wishes into clear recommendations within seconds. This delivers personalization in practice — helping travelers feel understood while simplifying complex travel decisions.
Card Types Available in Our Guides
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Turn Interactions into Insights
Every engagement with the guide unlocks valuable Zero-Party Data — direct input from users. These insights empower you to refine digital experiences, respond to individual needs, and deliver personalized value — all without relying on third-party tracking.
Smarter Traveler Insights
While collecting Zero-Party Data, Thai Airways can also activate a customizable feature to capture valuable traveler input — such as preferences, contact details, or feedback. These insights transform into meaningful connections and actionable opportunities for more personalized campaigns and loyalty initiatives.
Book a Demo and see how Thai Airways can harness Roccai to enrich every digital touchpoint and turn complex travel decisions into confident bookings.