Explore More.

Enrich Leads.
Convert Smarter.

Showcase experiences and destinations that travelers never considered —but will never forget.

Travel guide 4
First Coffee, Related & Thai Airways
Jysk Rejsebureau

Success with Thai Airways  

In collaboration with Related and First Coffee, Thai Airways used Roccai to interact with the Norwegian market outside their website. The goal was a high engagement and leads. Quickly they extented it to both Sweden and Denmark. 

Results of Campaign

High engagement, enriched leads, direct customer contact beyond the website, and new insights across the three travel markets.

Baseline 100 % = 77,555 Leads*

*users who started the guide.

Interacted and saw results

91%

70855 Leads
Submitted their contact info

68%

52643 Leads
Voluntary Consent to Marketing

28%

21373 Leads

“We are super excited about the results of the Thai Airways campaign in Norway so far. The completion rates have been outstanding, and our collaboration with Roccai has been such a great experience. This partnership has already been a big success, and we’re looking forward to achieving even more together.”

Henrik Koch

Owner, Related · Co-Founder, First Coffee

Interested In Seeing More?

Card Types Available in Our Guides

Swipe Cards

Purpose: Quick preference detection.

How it works: Users swipe or tap Yes or No to questions or images.

Great for: Understanding user likes and dislikes — ideal for powering recommendations or rapid filitering.

Select Cards

Purpose: Single-choice decision-making.

How it works: Users see a list of answers but can only choose one.

Great for: Pinpointing user needs or preferences where only one answer applies.

Multiple Cards

Purpose: Gather broader input.

How it works: Users can select more than one answer from a list.

Great for: The beginning of a guide — lets users express multiple needs or interests.

Quiz Cards

Purpose: Test knowledge or make things fun.

How it works: Users select the correct answer(s) to a question — and responses can be scored.

Great for: Competitions, educational content, or quizzes — often paired with Input Cards to collect leads.

Info Cards

Purpose: Share information or set the tone.

How it works: Displays static content like text, images, or branding.

Great for: Welcomes, explanations, fun facts, or end-of-guide thank-you notes.

Input Cards

Purpose: Collect personal details or feedback.

How it works: Users manually enter info like name, email, age, or give open responses.

Great for: Surveys, personalization, or lead generation.

Missing a card type?

Let us know! Reach out to check when it’s expected to go live — we’re always updating our selection.

Guide Travelers Beyond the Crowds

When endless choices create confusion, travelers often default to the same overcrowded hotspots.

Roccai’s Inspiration Guides help shift the focus, highlighting hidden gems, lesser-known destinations, and unique experiences that deserve attention.

By turning overwhelming decision-making into a guided, personalized journey, you help travelers discover new possibilities while reducing the pressure of mass tourism.

One Scene, Two Perspectives: Use Images That Speak to Your Audience

The right visuals can make all the difference in guiding your audience toward the perfect choice. A single setting can evoke completely different feelings depending on who’s looking.

The Crowded Beach

For some travelers, a lively beach filled with people is the perfect getaway. The energy, easy access to restaurants, and social atmosphere make it an ideal spot for those who love to sunbathe surrounded by others and enjoy the convenience of nearby amenities.

The Quiet Beach

For others, the ultimate escape means tranquility. A secluded beach with just a few people offers peace, relaxation, and a deeper connection with nature. No crowds, no noise—just the sound of waves and the freedom to unwind at their own pace.

See Travel Through Their Eyes

Choosing the right images ensures your guides connect with the right audience, making their decision easier and more intuitive.

“With the help of Roccai’s swipe universe, we’ve gained even deeper insights into our target audience — and can now tailor our travel recommendations with even greater precision. Roccai has been attentive to our needs and wishes, and together we’ve developed creative solutions.”

Morten Hitz Nielsen

CMO/Head of Marketing, Viktors Farmor

Viktors farmor – Events and Social Media

Viktors Farmor leverages Roccai at both trade shows and on social media:

of visitors entered their contact information

69%

those who completed the full guide experience

84%

Roccai in the Spotlight

Discover what the media is saying about Roccai and how our travel tech is shaping the future of traveler decision-making.

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Læs mere nedenfor om eventet og paneldebatter.

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