Inspiration Guide

Inspire Your Customers with Recommendations.

How Our Inspiration Guide Works

Our Inspiration Guide works differently—it suggests products based on user preferences rather than eliminating options. By asking engaging questions, it inspires customers to discover new possibilities they might not have considered.

Example

A customer exploring home decor selects “Scandinavian style” and “Minimalist design.”

Instead of filtering out products, the guide recommends options that align with these preferences, helping them find the perfect match effortlessly.

Let’s give you an example

Card Types Available in Our Guides

Swipe Cards

Purpose: Quick preference detection.

How it works: Users swipe or tap Yes or No to questions or images.

Great for: Understanding user likes and dislikes — ideal for powering recommendations or rapid filitering.

Select Cards

Purpose: Single-choice decision-making.

How it works: Users see a list of answers but can only choose one.

Great for: Pinpointing user needs or preferences where only one answer applies.

Multiple Cards

Purpose: Gather broader input.

How it works: Users can select more than one answer from a list.

Great for: The beginning of a guide — lets users express multiple needs or interests.

Quiz Cards

Purpose: Test knowledge or make things fun.

How it works: Users select the correct answer(s) to a question — and responses can be scored.

Great for: Competitions, educational content, or quizzes — often paired with Input Cards to collect leads.

Info Cards

Purpose: Share information or set the tone.

How it works: Displays static content like text, images, or branding.

Great for: Welcomes, explanations, fun facts, or end-of-guide thank-you notes.

Input Cards

Purpose: Collect personal details or feedback.

How it works: Users manually enter info like name, email, age, or give open responses.

Great for: Surveys, personalization, or lead generation.

Missing a card type?

Let us know! Reach out to check when it’s expected to go live — we’re always updating our selection.

Live examples of some of our Guides


Here are 4 examples of how our customers have chosen to use Roccai for travel and experiences.

Viktors Farmor

Nature Experience

education experience

Højskolerne

Greenland Travels

Our Inspiration Guide drives discovery by offering personalized recommendations based on customer preferences.

Each question helps them explore new possibilities, guiding them toward inspiring choices they might not have considered—making decision-making engaging and fun.

Our Other Products

Product Guide

Use a Filtering-Based Guide when customers want a clear, refined selection tailored to their needs.

Survey

Collect responses, feedback, or personal insights directly from your customers

Personas Guide

Use an interactive experience when your customers should identify their persona.

Collect Valuable Data

Every interaction with the Product Guide gives you valuable Zero-Party Data—direct insights from your customers that help you refine your offerings, and better understand their needs, all without relying on third-party tracking.

Roccai dashboard

“Our data revealed that people who wanted a glass of wine during intermission also preferred performances with familiar stories”.

Aarhus Theatre

Segmentations in Newsletters

Lead Generation Functionality

While collecting Zero-Party Data, you can also customize a visual LeadGen feature to gather valuable inputs—like emails or feedback—helping you turn insights into actionable opportunities for your business.