Roccai
Swipe Journeys for Newsletter Segmentation
Email marketing is a powerful way to engage customers. With Roccai, newsletter segmentation gives you deeper insights into customer preferences, helping you tailor messages effectively.
Benefits
Enhanced Performance
Newsletter Segmentation refers to the process of dividing your email subscribers into distinct categories to deliver tailored content. Instead of sending the same generic email to everyone, segmentation allows businesses to send more relevant and personalized messages based on the subscriber’s past interactions, preferences, or data collected during signup.
Roccai’s swiping tools take newsletter segmentation to the next level, helping you better understand your customers’ preferences and tailor your messaging to their needs. By segmenting large groups based on specific interests, you can deliver content and offers that resonate with each audience. This targeted strategy reduces unsubscribes and boosts engagement, ensuring your subscribers receive only the most relevant updates.
Experience
How Do We Do It
Yes or No swiping
On Roccai’s platform, companies create a user journey with a series of Yes or No questions. Based on the user’s responses, their preferences and interests are identified.
Simultaneously, negative segmentation occurs, allowing users to be added to the email list that offers the most valuable newsletter content for them.
Data Collection
As users interact with the swipe tool, Roccai’s module collects valuable data on user preferences, which can be fed back into the segmentation process to refine future newsletters.
This data can further refine your segmentation efforts, allowing for even more precise targeting in future campaigns.
Segment to lists
By using parameters within the URL, as explained in our guide, you can avoid asking subscribers to manually enter their name or email address when interacting with the swipe tool.
This seamless experience significantly increases the chances of data collection and reduces drop-offs.
Start swiping
The Swipe Journey
The Swipe Journeys are designed to work seamlessly on both mobile and desktop devices, so you can enjoy the same intuitive experience regardless of how the module is embedded.
Here you can try the swipe module, both when it is integrated directly on the page as an embedded feature and when it is accessible via a button. You can also see how it looks and experience how it works by either clicking the button below or try it directly on the page by clicking the button to the left. Enjoy!
get in touch
Do You Want To Know More?
Need help implementing newsletters segmentation or want to know more about Roccai’s swipe tool? Get in touch with us today, and we’ll guide you through the process to boost your newsletter performance!
