Newsletter Segmentation

Increase E-mail Success and Engagement

Why is it Important?

Did you know that segmented email campaigns can drive an increase in revenue?

That’s because segmentation allows marketers to deliver hyper-targeted content that resonates with specific audience groups.

Integrate With Your Favorite System

Different Ways to Use Roccai

Personas Guide

Use an interactive experience when your customers should identify their persona. 

Surveys

Collect responses, feedback, or personal insights directly from your customers

Product Guide

Use a Filtering-Based Guide when customers want a clear, refined selection tailored to their needs.

Inspiration Guide

Use a Recommendation-Based Guide when you want to inspire customers and encourage exploration.

Collect Valuable Data

Every interaction with the Product Guide gives you valuable Zero-Party Data—direct insights from your customers that help you refine your offerings, and better understand their needs, all without relying on third-party tracking.

Roccai dashboard

“Our data revealed that people who wanted a glass of wine during intermission also preferred performances with familiar stories”.

Aarhus Theatre

Segmentations in Newsletters

Lead-Gen Functionality

While collecting Zero-Party Data, you can also customize a visual LeadGen feature to gather valuable inputs—like emails or feedback—helping you turn insights into actionable opportunities for your business.

Powerful Features

+10 languages

Upload product feeds and get AI-generated questions in +10 languages.

Customizations

Customize your guides with your preferred images and tone-of-voice.

White-label
 
Remove Roccai branding and use your brand colours and logo.
 
Private and secure

Your data is hosted on secure European servers with robust encryption and access control.

Interfaces

Publish your guide on your website, in your app, Newsletters or preferred Social Media Channels.

Premium Support
Contact our customer success team directly in our chat.