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What is a Product Feed?

Roccai

Written by Nanna Munkholm

Help Center

November 20, 2024

Introduction to Product Feeds

In eCommerce, maintaining up-to-date product information across multiple platforms is critical to ensuring customers see accurate details regardless of where they browse. Product feeds are structured files that serve this purpose, containing essential data about each item in your online store. This data typically includes product names, prices, descriptions, stock levels, and images, all organized to be easily shared across platforms.

Product feeds enable seamless communication of your product information with platforms like Google Shopping, Facebook Ads, or Roccai. By using these feeds, you ensure your customers have a consistent experience and see the same accurate product information, no matter where they shop. Additionally, product feeds can be set to automatically update whenever there’s a change in your store, helping you keep all platforms current without manual updates.

Why Are Product Feeds Important when using Roccai?

In Roccai, product feeds are essential for importing your store’s product information and ensuring it’s up-to-date. This data powers Roccai’s product recommendations, guiding customers to relevant items in stock at the correct prices. Here’s why that’s so important:

  • Up-to-Date Recommendations: With a product feed, Roccai can display only items that are currently in stock and priced accurately. This ensures a positive shopping experience, as customers see reliable, up-to-the-minute information on each product.

  • User Journey Customization: Roccai leverages product tags within your feed to tailor user journeys. This means you can create personalized shopping experiences for specific product categories. For example, if your store sells animal food, you could create a journey specifically for dog food, ensuring that relevant items appear for customers interested in this category.

 

For these reasons, it’s essential to use a product feed URL that Roccai can access and update as your store’s data changes. 

What’s Inside a Product Feed?

Most product feeds include a set of standard fields that define each product in your store. Each field allows for accurate, clear representation of your products across various platforms. Here are the common elements in a typical product feed:

  • Product ID: A unique identifier for each product.
  • Product Title: The name of the product.
  • Product Description: A detailed description of the product.
  • Price: The current price of the product.
  • Sale Price: Any discounted price if applicable.
  • Stock Availability: Whether the item is in stock or out of stock.
  • Image URL: A link to the product image.
  • Category: The type or category of the product (e.g., shoes, high heels).
  • Product Attributes: Additional details like size, color, or material.

Each of these fields helps ensure your product is accurately represented across platforms, minimizing discrepancies and enhancing the customer’s shopping experience.

Example: JSON

The data comes via a url like this:
https://firebasestorage.googleapis.com/v0/b/gopreal.appspot.com/o/Productfeeds%2Fjson_example.json?alt=media&token=d592fd64-d054-4820-b446-e716dfb3b661

Can consist of data like this:

{ "products": [ { "product_id": "12345", "product_title": "Running Shoes", "description": "Lightweight and breathable running shoes designed for comfort and performance.", "price": 60.00, "sale_price": 45.00, "stock_availability": "In Stock", "image_url": "https://example.com/images/running_shoes.jpg", "category": "Shoes", "tags": ["sports", "fitness", "running", "men"] }, { "product_id": "12346", "product_title": "Hiking Shoes", "description": "Lightweight and breathable hiking shoes designed for comfort and performance.", "price": 30.00, "sale_price": null, "stock_availability": "In Stock", "image_url": "https://example.com/images/hiking_shoes.jpg", "category": "Shoes", "tags": ["men", "hiking"] } ] }

Get help generating your Product Feed

If you’re using platforms like Shopify or WooCommerce, setting up product feeds is straightforward. For example, in Shopify, you can generate and export a product feed easily by following a few steps to connect with Google Shopping or other platforms. In WooCommerce, product feeds can be created and exported using built-in or plugin-based options, ensuring seamless integration with platforms like Google Shopping. For more details, you can explore our blogs on how to add a product feed in Shopify and how to generate product feeds in WooCommerce.

Conclusion

Product feeds are a powerful tool for eCommerce stores, helping you automate and manage product data across multiple platforms. Whether you’re using Shopify, WooCommerce, or another platform, having a well-structured product feed is key to reaching more customers, improving your SEO, and driving sales.
For more tips on exporting product feeds, check out our dedicated blogs on Shopify and WooCommerce.