Newsletter Segmentation: The Key to Unlocking Effective Email Marketing

Newsletter Segmentation: The Key to Unlocking Effective Email Marketing

Did you know that segmented email campaigns can drive a 760% increase in revenue? That’s because segmentation allows marketers to deliver hyper-targeted content that resonates with specific audience groups. But what exactly is newsletter segmentation, and how can it transform your email marketing strategy?

What is Newsletter Segmentation?

Newsletter segmentation is the process of dividing your email subscribers into specific groups to provide them with tailored and relevant content. By segmenting your audience, businesses can move away from sending the same generic email to everyone and instead send personalized newsletters based on subscriber behavior, preferences, or data collected during signup. This approach increases engagement and boosts open rates, click-through rates, and conversions, leading to more successful email marketing campaigns.

Benefits of Newsletter Segmentation

Segmenting your newsletters offers a range of benefits, including:

Increased Sales: Personalized content encourages recipients to take action, whether it’s making a purchase or signing up for an event.

Higher Engagement: Sending content relevant to each segment increases the likelihood of your audience opening and interacting with your emails.

Lower Unsubscribe Rates: Delivering targeted messages reduces the likelihood of subscribers opting out.

How Roccai Enhances Newsletter Segmentation

At Roccai, we’ve created an innovative swipe tool that takes your newsletter strategy to the next level. Here’s how it works:

At Roccai, we’ve developed an interactive solution that allows your subscribers to swipe through images and questions, making it easy to capture precise preferences directly from each user.

  • Fully Customizable to Your Brand
    The visuals and questions can be completely customized to match your brand’s look and feel, ensuring a seamless experience that resonates with your target audience. Implementing the swipe journey is straightforward—simply add it as a link or button in your newsletters, no coding required. Your team can integrate this feature effortlessly into existing campaigns.
  • Interactive Segmentation for Better Engagement
    Several of our clients are already leveraging this solution to enhance their newsletter segmentation. By enabling subscribers to indicate their preferences through a simple YES or NO swipe on various topics, users are automatically grouped into the right email lists based on their interests. This means each segment receives content tailored to their unique preferences.
  • Boosting Completion Rates
    Traditional questionnaires often struggle with drop-offs, but our swipe tool is designed to maintain engagement from start to finish. In fact, we’ve observed over 66% of users completing the swipe journey, even with up to 22 questions—significantly outperforming standard surveys.
  • Leveraging Zero-Party Data for Personalization
    The insights gathered through Roccai’s platform are what’s known as zero-party data—information that your users willingly share with you. This gives you a direct understanding of what your audience wants, enabling you to create hyper-targeted, relevant content that strengthens customer relationships and drives higher engagement.

Exporting Data for Improved Segmentation

Access to the correct data is essential to continuously improving your segmentation efforts. This is where integrating Roccai’s tools with platforms like Zapier comes in handy. Using our Zapier integration guide, you can easily export data and automate workflows that enhance your segmentation strategy. This allows for more efficient data management and helps refine your newsletter targeting.

Key Takeaways of Newsletter Segmentation

  • Segmentation is Crucial for Effective Email Marketing
    Personalized newsletters drive higher engagement, reduce unsubscribe rates, and lead to increased sales by delivering content that speaks directly to each subscriber’s preferences.
  • Roccai’s Swipe Tool Creates Engaging Experiences
    Our swipe tool enhances your segmentation strategy by allowing subscribers to interact with your brand through visually engaging swipes. This keeps users engaged throughout the journey and captures zero-party data seamlessly—without interrupting the user experience.
  • Zero-Party Data for Smarter Targeting
    With data that users actively choose to share, you gain deeper insights into their true interests, making your email campaigns more relevant and impactful.
  • Streamlined Integration and Automation
    Tools like our Zapier integration simplify exporting data and automating segmentation processes, ensuring that you’re always optimizing your targeting and campaign performance.

Ready to elevate your newsletter strategy? Contact us today to learn how Roccai’s swipe tool can help you create highly personalized, high-converting email campaigns that keep your audience coming back for more!

How to embed your swipe module to websites

How to embed your swipe module to websites

This guide will show you how to embed a swipe module on your website.

Step 1

Log in to Roccai and choose the module for which you want to create a campaign. Press the Share icon

Roccai share

Step 2

Click the code icon next to the campaign you want to embed.

Roccai embedding

It can look like this (the link in the script contains your specific swipe module information).

Step 3a – If you use WordPress

Log in to your website backend and find the page where you want to embed the swipe module. Add a code block and add the script here.

Then add the id roccai-container to the CSS ID field in the code block settings.

Roccai embedding

You can now style the size of the swipe module container. We recommend the following:

This image has an empty alt attribute; its file name is Screenshot-2023-06-29-at-11.06.57-1024x903.png
OBS: The embedded swipe module will be visible in the preview; it will not be visible in edit mode.

Step 3b – If you use Simplero

Log in to your website backend and find the page where you want to embed the swipe module. When adding a script on a Site or Landing Page, you’ll be able to add a Script section.

Copy the script

and add it inside the script section:

Copy the container ID:

Click the HTML button located in the upper right corner of the toolbar, the last button the looks like “< >

The Source code screen will open. Paste the embedded code where you want it and click the blue Ok button when done:

Step 3c – If you use Shopify

Log in to your website backend and find the page where you want to embed the swipe module. When adding a script on a Site or Landing Page, you’ll be able to add a Liquid section.

In the Liquid-code field add both the script and the container ID

You view will still look blank but if you save and preview the page, it will load on the screen.
You can style the module as you want by changing the styling in the container. style=”width:100%;height:600px” this tell that it should take up 100% of the width and 600px in the height.

Step 3d – If you add to code

Copy the script and add it inside the <head>

Copy the container ID and add it inside the <body> where you want the swipe module to be displayed.

If you need our help, don’t hesitate to get in touch with us via the chat in the bottom right corner.

How to create a campaign

How to create a campaign

This is a guide to help you create a campaign for your swipe modules. This means you can collect data from different channels, such as your website, newsletters, Social Media, etc.

Step 1

Log in to app.roccai.com and choose the module you want to create a campaign for. Press the Share icon.

How to create a campaign

Step 2

To create a campaign, press this button.

How to create a campaign

Step 3

Now you can add the information needed to set up the campaign and press Create Link. Clik the question icons if you need elaboration.

How to create a campaign

Step 4

Copy the link or the embedding code and add it to the channel. See how to embed a swipe module on your website here.

How to create a campaign

If you need our help, don’t hesitate to get in touch with us via the chat bottom right corner.