Personas Guide
With Roccai’s Personas Guide, you can create an interactive experience that helps your customers identify their persona. A fun, intuitive, and structured way to explore options.
How the Personas Guide Works
The Personas Guide helps your customers explore who they are through interactive question cards. Based on their answers, they receive personalized persona recommendations with percentage scores, showing how well each persona fits them.
From there, they could be guided to a dedicated landing page with products, experiences, or educational opportunities tailored to their persona—making discovery seamless and engaging.
A Persona Guide That Speaks to Individuals
Using Roccai’s swipe-based tool, Højskolerne built a fun, interactive guide that matches users with their ideal Højskole-persona — from nature lover to show woman or media guru.
For the team at Højskolerne, this tool isn’t just a gimmick — it’s a strategic way to stand out on social media in a crowded feed, where they compete for the attention of their young target audience. The high engagement rate proves one thing: when the experience feels personal, people spend time.
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Integrate With Your Favorite System
Our Other Products
Product Guide
Use a Filtering-Based Guide when customers want a clear, refined selection tailored to their needs.
Inspiration Guide
Use a Recommendation-Based Guide when you want to inspire customers and encourage exploration.
Survey
Collect responses, feedback, or personal insights directly from your customers
Collect Valuable Data
Every interaction with the Product Guide gives you valuable Zero-Party Data—direct insights from your customers that help you refine your offerings, and better understand their needs, all without relying on third-party tracking.
“Our data revealed that people who wanted a glass of wine during intermission also preferred performances with familiar stories”.
Aarhus Theatre
Lead Generation Functionality
While collecting Zero-Party Data, you can also customize a visual LeadGen feature to gather valuable inputs—like emails or feedback—helping you turn insights into actionable opportunities for your business.
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