Your Smartest Museum Companion Yet
At NTT Innovation Center Dallas, Personii and Roccai work together to guide each visitor toward exhibitions tailored to their interests.
NTT is a global technology and innovation provider, developing cutting-edge solutions across industries — including AI, robotics, and smart experiences. As part of their visitor engagement strategy, NTT built an interactive “robot” that supports human-like conversations and guidance in physical spaces like hotels, receptions, and exhibition centers.
By embedding the guide into a physical robot, NTT was able to
Want Results Like NTT?
Whether you’re guiding visitors through a digital space or a physical one, Roccai’s swipe-based product guides can help you create smarter experiences — powered by zero-party data and emotional relevance. Start building smarter interactions — book a demo and see Roccai in action.
Offer a self-service experience that feels fun and futuristic
Capture visitor intent without any tracking
Deliver guidance in the moment people need it most
Offer a self-service experience that feels fun and futuristic
Capture visitor intent without any tracking
Deliver guidance in the moment people need it most
By embedding the guide into a physical robot, NTT was able to
Want Results Like NTT?
Whether you’re guiding visitors through a digital space or a physical one, Roccai’s swipe-based product guides can help you create smarter experiences — powered by zero-party data and emotional relevance. Start building smarter interactions — book a demo and see Roccai in action.
The Challenge
At the Innovation Center in Dallas, NTT wanted to do more than showcase products — they wanted to guide visitors to the most relevant exhibitions based on their individual interests.
With dozens of areas and themes to explore, it was easy for guests to feel overwhelmed or miss something important. NTT needed a way to create structure, spark curiosity, and personalize the journey for each person — without requiring human staff to assist every time.
The Solution: “What Should I Explore?”
By embedding Roccai’s swipe-based recommendation guide directly into the robot’s interface, NTT allowed visitors to interact naturally with the robot and answer a few short questions about their preferences.
Based on each visitor’s input, Roccai instantly generated personalized suggestions for which exhibitions or zones they should explore — whether they were interested in sustainability, AI, smart cities, or immersive tech.
TRY GUIDE →
TRY GUIDE ↓
The interface was delivered through NTT’s humanoid robot — a concept similar to LIA, already in use across Danish tourism hubs and hotel receptions, where it assists thousands of guests each month with intelligent, screen-based interactions. Visitors at the Innovation Center could easily swipe, select, and discover relevant content within seconds — right from the robot screen. The result was a seamless, futuristic experience that made exploration both personal and efficient.
What Happened
Visitors could use the robot to explore their preferences in a simple, engaging way. By swiping through the guide, they received personalized suggestions for which exhibitions to explore — creating a more structured and enjoyable experience. According to internal feedback, the setup worked well and sparked curiosity among guests. The combination of Roccai’s logic and NTT’s robot interface enabled a self-service experience that felt modern, useful, and interactive.
Why It Works
Roccai helps bridge the gap between curiosity and action, turning open-ended questions into smart recommendations in seconds. This is personalization brought to life — in the real world.
What Happened
Visitors could use the robot to explore their preferences in a simple, engaging way. By swiping through the guide, they received personalized suggestions for which exhibitions to explore — creating a more structured and enjoyable experience. According to internal feedback, the setup worked well and sparked curiosity among guests. The combination of Roccai’s logic and NTT’s robot interface enabled a self-service experience that felt modern, useful, and interactive.
Why It Works
Roccai helps bridge the gap between curiosity and action, turning open-ended questions into smart recommendations in seconds. This is personalization brought to life — in the real world.
Card Types Available in Our Guides
Reimagine Visitor Engagement with AI
Discover how AI-powered personalization can enhance real-world experiences. See how innovative tech leaders like NTT use Roccai to guide visitors in smarter, more engaging ways — one interaction at a time.
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Product Guide
Survey
Personas Guide
Turn Interactions into Insights
Every engagement with the guide unlocks valuable Zero-Party Data — direct input from users. These insights empower you to refine digital experiences, respond to individual needs, and deliver personalized value — all without relying on third-party tracking.
“Our data revealed that people who wanted a glass of wine during intermission also preferred performances with familiar stories”.
Aarhus Theatre
Smarter Lead Capture
While collecting Zero-Party Data, you can also enable a customizable visual lead generation feature — built to capture essential details like contact information or user feedback. This transforms insights into meaningful connections and actionable business opportunities.
Book a Demo and see how NTT can harness Roccai to enhance every digital touchpoint and elevate decision-making across complex user journeys.
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