Guide Visitors and Culture Seekers to the Right Experience

Whether you’re a museum, gallery, or cultural center, Roccai helps you connect with visitors in a way that feels personal, inspiring, and engaging — guiding them to exhibitions, collections, and events that match their interests.

Too Many Exhibits. Too Little Direction.

Visiting a museum can be overwhelming. For many, the experience begins with excitement but turns into uncertainty about what to see first. With countless exhibitions and little personalized guidance, visitors often miss the highlights most relevant to them. Roccai changes that by transforming exploration into an intuitive and guided journey tailored to each visitor’s interests.

From Overwhelmed to Inspired

Our AI-powered guides take visitors on an interactive journey where they answer thought-provoking questions about their interests, favorite themes, and preferred pace. Instead of asking “Which exhibition do you want to see?”, we ask, “What kind of experience do you imagine?” The result is a tailored list of exhibitions, collections, and events — each one a better match because it’s rooted in the visitor’s own curiosity and passions.

How NTT Created a Personalized Experience with Roccai

At the NTT Innovation Center in Dallas, a humanoid robot powered by Roccai’s swipe-based guide helped visitors explore exhibitions tailored to their unique interests. Guests could interact naturally, answer a few quick questions, and instantly receive recommendations — creating a structured, engaging, and futuristic self-service experience.

Visitors interacted with the robot and received personalized exhibition suggestions in seconds.

Guests explored zones that matched their interests — from sustainability and AI to smart cities and immersive tech.

Internal feedback showed the setup sparked curiosity, improved navigation, and made the experience more engaging.

Why Museums and Cultural Venues Choose Roccai

Roccai’s solution is designed to inspire and engage. By offering a guide that ends with personalized exhibition and event recommendations instead of traditional maps or schedules, you help visitors create a more meaningful museum experience — while collecting valuable insights into what sparks their curiosity.

It’s more than just a digital guide. It’s a data-driven engine that boosts visitor engagement, increases visibility for your exhibitions, and improves membership and ticket sales.

Card Types Available in Our Guides

Swipe Cards

Purpose: Quick preference detection.

How it works: Users swipe or tap Yes or No to questions or images.

Great for: Understanding user likes and dislikes — ideal for powering recommendations or rapid filitering.

Select Cards

Purpose: Single-choice decision-making.

How it works: Users see a list of answers but can only choose one.

Great for: Pinpointing user needs or preferences where only one answer applies.

Multiple Cards

Purpose: Gather broader input.

How it works: Users can select more than one answer from a list.

Great for: The beginning of a guide — lets users express multiple needs or interests.

Quiz Cards

Purpose: Test knowledge or make things fun.

How it works: Users select the correct answer(s) to a question — and responses can be scored.

Great for: Competitions, educational content, or quizzes — often paired with Input Cards to collect leads.

Info Cards

Purpose: Share information or set the tone.

How it works: Displays static content like text, images, or branding.

Great for: Welcomes, explanations, fun facts, or end-of-guide thank-you notes.

Input Cards

Purpose: Collect personal details or feedback.

How it works: Users manually enter info like name, email, age, or give open responses.

Great for: Surveys, personalization, or lead generation.

What’s Included in the Roccai Guide

The guide is fully branded and easy to embed on your website, landing pages, QR codes, or even in promotional materials. You can customize the visuals and tone to match your museum’s identity.
Each interaction feeds into a real-time dashboard, showing you exactly what visitors are most interested in — without relying on cookies. It’s GDPR-compliant, mobile-friendly, multilingual, and designed to deliver results from day one.

Inspire. Convert. Understand.

When you help visitors connect with what excites them most, you don’t just offer an exhibition — you offer a meaningful experience. Whether they’re art lovers, history enthusiasts, or first-time guests, Roccai helps you guide each visitor toward the collections and events they’ll value most. Let your museum stand out as the one that truly listens.