Explore More, Decide Better


Showcase experiences and destinations that travelers never considered—but will never forget.


Lost in a Sea of Possibilities?
Your customers are searching for the perfect destination or experience—but too many choices can lead to indecision. When travelers don’t know where to start, they might overlook the destinations and experiences you offer.
Our interactive inspiration guides help you cut through the noise, guiding potential travelers toward exciting options they may not have considered. Make discovery effortless and turn inspiration into action.





Live examples of some of our Guides
Here are 4 examples of how our customers have chosen to use Roccai for travel and experiences.

Viktors Farmor

Nature Experience

Heart of Jutland

Greenland Travels
Viktors farmor – Events and Social Media
Viktors Farmor leverages Roccai at both trade shows and on social media:
of visitors entered their contact information
69%
those who completed the full guide experience
84%
Højskolerne – Social Media Campaigns
Højskolerne uses Roccai’s interactive guide in their SoMe marketing to generate leads and boost engagement
Of all visitors completed the lead generation step (email collection) and viewed their personalized recommendations.
60.57%
Those who clicked on recommended products and were directed to the website.
46%
Overall of everyone who started the guide ended up clicking through to trips and other offerings on the website.
27.7
Of all visitors completed the lead generation step (email collection) and viewed their personalized recommendations.
60.57%
Those who clicked on recommended products and were directed to the website.
46%
Overall of everyone who started the guide ended up clicking through to trips and other offerings on the website.
27.7
Højskolerne – Social Media Campaigns
Højskolerne uses Roccai’s interactive guide in their SoMe marketing to generate leads and boost engagement


Stand Out by Solving the Traveler’s Dilemma
Roccai’s Inspiration Guides reduces decision fatigue and makes complex choices easy.
Introduces travelers to unexpected, exciting options, maximizing visibility for lesser-known or unique destinations.
Enhances customer experience through interactive, personalized journeys.
One Scene, Two Perspectives: Use Images That Speak to Your Audience
The right visuals can make all the difference in guiding your audience toward the perfect choice. A single setting can evoke completely different feelings depending on who’s looking.

The Crowded Beach
For some travelers, a lively beach filled with people is the perfect getaway. The energy, easy access to restaurants, and social atmosphere make it an ideal spot for those who love to sunbathe surrounded by others and enjoy the convenience of nearby amenities.


The Quiet Beach
For others, the ultimate escape means tranquility. A secluded beach with just a few people offers peace, relaxation, and a deeper connection with nature. No crowds, no noise—just the sound of waves and the freedom to unwind at their own pace.
See Travel Through Their Eyes
Choosing the right images ensures your guides connect with the right audience, making their decision easier and more intuitive.
Roccai in the Spotlight
Discover what the media is saying about Roccai and how our travel tech is shaping the future of traveler decision-making.
Swiper skræddersyede oplevelser frem: Iværksættere har udviklet turismens svar på Tinder
Mød iværksætterne fra Roccai, som står bag en af de nye løsninger, der skal skabe fremtidens turistoplevelser gennem teknologi og bæredygtighed.
‘Tinder for travel’: Kunstig intelligens guider til den næste ferieoplevelse med et hurtigt swipe
‘Tinder for Travel’ er ideen bag Roccai, der anvender kunstig intelligens som motor for deres platform til turismebranchen. Ferien står for døren. Men hvor skal rejsen gå hen?
Up&Next 2023: New ideas are calling
12. april 2023 afholdt Hub for Innovation in Tourism Up&Next23. Her kunne man opleve ukonventionelle indslag, blive inspirerede og få et indblik i innovation i turismen krydret med oplæg fra talere med hver sin vinkel på innovationskraften i turismen.
Læs mere nedenfor om eventet og paneldebatter.
ITB Travel Tech Startup : talents unveiled at ITB Berlin 2023 Convention
How does innovation transform and reinvent the world of tourism? In an ITB Berlin session dedicated to Travel Tech Startup, four companies showed what they achieve to make the travel experience easier for both the trade and consumers
Other Ways to Use Roccai

Product Guide
Use a Filtering-Based Guide when customers want a clear, refined selection tailored to their needs.

Survey
Collect responses, feedback, or personal insights directly from your customers

Personas Guide
Use an interactive experience when your customers should identify their persona.
Collect Valuable Data
Every interaction with the Product Guide gives you valuable Zero-Party Data—direct insights from your customers that help you refine your offerings, and better understand their needs, all without relying on third-party tracking.


“Our data revealed that people who wanted a glass of wine during intermission also preferred performances with familiar stories”.
Aarhus Theatre


Lead-Gen Functionality
While collecting Zero-Party Data, you can also customize a visual LeadGen feature to gather valuable inputs—like emails or feedback—helping you turn insights into actionable opportunities for your business.
Powerful Features
+10 languages
Upload product feeds and get AI-generated questions in +10 languages.
Customizations
Customize your guides with your preferred images and tone-of-voice.
White-label
Private and secure
Your data is hosted on secure European servers with robust encryption and access control.
Interfaces
Publish your guide on your website, in your app, Newsletters or preferred Social Media Channels.
Premium Support

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