Explore More, Decide Better

Showcase experiences and destinations that travelers never considered—but will never forget.

Lost in a Sea of Possibilities?

Your customers are searching for the perfect destination or experience—but too many choices can lead to indecision. When travelers don’t know where to start, they might overlook the destinations and experiences you offer.

Our interactive inspiration guides help you cut through the noise, guiding potential travelers toward exciting options they may not have considered. Make discovery effortless and turn inspiration into action.

Live examples of some of our Guides


Here are 4 examples of how our customers have chosen to use Roccai for travel and experiences.

Viktors Farmor

Nature Experience

Heart of Jutland

Greenland Travels

Viktors farmor – Events and Social Media

Viktors Farmor leverages Roccai at both trade shows and on social media:

of visitors entered their contact information

69%

those who completed the full guide experience

84%

Swipe Cards

Purpose: Quick preference detection.

How it works: Users swipe or tap Yes or No to questions or images.

Great for: Understanding user likes and dislikes — ideal for powering recommendations or rapid filitering.

Select Cards

Purpose: Single-choice decision-making.

How it works: Users see a list of answers but can only choose one.

Great for: Pinpointing user needs or preferences where only one answer applies.

Multiple Cards

Purpose: Gather broader input.

How it works: Users can select more than one answer from a list.

Great for: The beginning of a guide — lets users express multiple needs or interests.

Quiz Cards

Purpose: Test knowledge or make things fun.

How it works: Users select the correct answer(s) to a question — and responses can be scored.

Great for: Competitions, educational content, or quizzes — often paired with Input Cards to collect leads.

Info Cards

Purpose: Share information or set the tone.

How it works: Displays static content like text, images, or branding.

Great for: Welcomes, explanations, fun facts, or end-of-guide thank-you notes.

Input Cards

Purpose: Collect personal details or feedback.

How it works: Users manually enter info like name, email, age, or give open responses.

Great for: Surveys, personalization, or lead generation.

Missing a card type?

Let us know! Reach out to check when it’s expected to go live — we’re always updating our selection.

Højskolerne – Social Media Campaigns

Højskolerne uses Roccai’s interactive guide in their SoMe marketing to generate leads and boost engagement

Of all visitors completed the lead generation step (email collection) and viewed their personalized recommendations.

60.57%

Those who clicked on recommended products and were directed to the website.

46%

Overall of everyone who started the guide ended up clicking through to trips and other offerings on the website.

27.7

Of all visitors completed the lead generation step (email collection) and viewed their personalized recommendations.

60.57%

Those who clicked on recommended products and were directed to the website.

46%

Overall of everyone who started the guide ended up clicking through to trips and other offerings on the website.

27.7

Højskolerne – Social Media Campaigns

Højskolerne uses Roccai’s interactive guide in their SoMe marketing to generate leads and boost engagement

Stand Out by Solving the Traveler’s Dilemma

Roccai’s Inspiration Guides reduces decision fatigue and makes complex choices easy.

Introduces travelers to unexpected, exciting options, maximizing visibility for lesser-known or unique destinations.

Enhances customer experience through interactive, personalized journeys.

One Scene, Two Perspectives: Use Images That Speak to Your Audience

The right visuals can make all the difference in guiding your audience toward the perfect choice. A single setting can evoke completely different feelings depending on who’s looking.

The Crowded Beach

For some travelers, a lively beach filled with people is the perfect getaway. The energy, easy access to restaurants, and social atmosphere make it an ideal spot for those who love to sunbathe surrounded by others and enjoy the convenience of nearby amenities.

The Quiet Beach

For others, the ultimate escape means tranquility. A secluded beach with just a few people offers peace, relaxation, and a deeper connection with nature. No crowds, no noise—just the sound of waves and the freedom to unwind at their own pace.

See Travel Through Their Eyes

Choosing the right images ensures your guides connect with the right audience, making their decision easier and more intuitive.

Roccai in the Spotlight

Discover what the media is saying about Roccai and how our travel tech is shaping the future of traveler decision-making.

Swiper skræddersyede oplevelser frem: Iværksættere har udviklet turismens svar på Tinder

Mød iværksætterne fra Roccai, som står bag en af de nye løsninger, der skal skabe fremtidens turistoplevelser gennem teknologi og bæredygtighed.

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‘Tinder for travel’: Kunstig intelligens guider til den næste ferieoplevelse med et hurtigt swipe

‘Tinder for Travel’ er ideen bag Roccai, der anvender kunstig intelligens som motor for deres platform til turismebranchen. Ferien står for døren. Men hvor skal rejsen gå hen?

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Up&Next 2023: New ideas are calling

12. april 2023 afholdt Hub for Innovation in Tourism Up&Next23. Her kunne man opleve ukonventionelle indslag, blive inspirerede og få et indblik i innovation i turismen krydret med oplæg fra talere med hver sin vinkel på innovationskraften i turismen.

Læs mere nedenfor om eventet og paneldebatter.

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ITB Travel Tech Startup : talents unveiled at ITB Berlin 2023 Convention

How does innovation transform and reinvent the world of tourism? In an ITB Berlin session dedicated to Travel Tech Startup, four companies showed what they achieve to make the travel experience easier for both the trade and consumers

Read More

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Other Ways to Use Roccai

Product Guide

Use a Filtering-Based Guide when customers want a clear, refined selection tailored to their needs.

Survey

Collect responses, feedback, or personal insights directly from your customers

Personas Guide

Use an interactive experience when your customers should identify their persona.

Collect Valuable Data

Every interaction with the Product Guide gives you valuable Zero-Party Data—direct insights from your customers that help you refine your offerings, and better understand their needs, all without relying on third-party tracking.

Roccai dashboard

“Our data revealed that people who wanted a glass of wine during intermission also preferred performances with familiar stories”.

Aarhus Theatre

Segmentations in Newsletters

Lead-Gen Functionality

While collecting Zero-Party Data, you can also customize a visual LeadGen feature to gather valuable inputs—like emails or feedback—helping you turn insights into actionable opportunities for your business.

Powerful Features

+10 languages

Upload product feeds and get AI-generated questions in +10 languages.

Customizations

Customize your guides with your preferred images and tone-of-voice.

White-label
 
Remove Roccai branding and use your brand colours and logo.
 
Private and secure

Your data is hosted on secure European servers with robust encryption and access control.

Interfaces

Publish your guide on your website, in your app, Newsletters or preferred Social Media Channels.

Premium Support
Contact our customer success team directly in our chat.