How Swiping Engage The Users

Written by Johanna

August 14, 2023

It’s a gesture everyone knows. It’s a gesture everyone makes on a daily basis. And it’s a gesture we don’t always place a lot of value behind. In a world where touchscreens have become an extension of our senses, a simple gesture has redefined how we interact with technology – swiping. From effortlessly scrolling through content to unlocking hidden gems on our devices. Swiping has become the modern-day dance of digital exploration.
In the age of technology, our interactions with digital devices have become more intuitive and engaging than ever before. Swiping, as an interaction method, comes with a range of positive attributes that have contributed to its popularity and widespread adoption.

Why Swiping

The beauty of swiping lies in its simplicity. It’s a gesture anyone can master, from tech-savvy adventurers to those taking their first steps into the digital realm. It’s a universal language transcending age, culture, and background – a language that speaks of discovery.

Swiping is inherently satisfying. Due to a combination of psychological, sensory, and design-related factors that come together to create a pleasurable and engaging user experience.

Swiping directly engages users with the content they’re interacting with. There’s a direct cause-and-effect relationship between the user’s action and the response on the screen. This immediacy leads to a sense of control and engagement. Whether it’s scrolling through images or revealing hidden content – it creates a dynamic and visually appealing experience. Users can instantly see the result of their actions, adding to the satisfaction of interaction. Not to mention, it also makes users more likely to return to the app later on.

The popular touch gesture offers numerous advantages that enhance user experiences across various digital platforms. Along with the tactile feedback, also known as haptic feedback, enhances the user experience by adding a layer of realism and engagement to digital interactions. It involves the sensation of physical touch or vibration in response to a user’s actions.

Incorporating tactile feedback into swiping interactions creates a more immersive, engaging, and user-centered experience. It bridges the gap between the physical and digital worlds, making the act of swiping more tangible and enjoyable because “There’s that little bit of suspense and pause and potentially pleasant serendipity that awaits people. So that has an inherent curiosity and interest level” said by S. Shyam Sundar, a professor at Penn State University who studies the social and psychological aspects of technology, in the article “What Makes ‘Swipe Right’ Such a Compelling UX Feature?“, by Ellen Grover.

Benefits Of Using Swipe Navigation

Swiping has revolutionized how we interact with websites, and the navigation on a website brings forth a host of advantages that redefine the user experience and elevate the design aesthetic.

Design Concept

From a design perspective, incorporating swiping as navigation imparts a modern and dynamic aesthetic. Touch gestures or swiping makes it possible to strip away unnecessary visual elements, creating a clean and uncluttered look. Freeing more valuable screen space for other purposes.

The rise of mobile devices and the need for fast-loading and user-friendly interfaces contributed to the popularity of flat design. Flat design is well-suited for responsive web and app design, as its simplicity translates well across different screen sizes and devices.

Swiping as navigation on a website transcends traditional click-based interactions offering an intuitive, engaging, and visually appealing way to explore digital content.

Intuitive Gestures

In the early days of digital interfaces, icons, and buttons often resembled their real-world counterparts. A digital notepad might have had the realistic appearance of lined paper. A calendar app might resemble a physical wall calendar, or a digital bookshelf might mimic the look of a traditional bookshelf. These design choices aimed to bridge the gap between the familiar physical world and the new digital environment.

More recently, there has been a shift towards flat design, which favors simplicity, minimalism, and a more abstract approach. Flat design reduces visual clutter, focuses on clarity, and is often seen as more suited to modern digital interfaces. However, elements of skeuomorphism can still be found in certain contexts. Because it offers a sense of comfort and familiarity to users. It brings the established understanding and interpretation of physical objects into a digital environment, so there is less of a learning curve.

When incorporating touch gestures or swiping, avoid inventing and defining new touch gestures or swipes for an action that already has a default gesture. In conclusion, do what the user expects so that there is no unnecessary confusion in navigation.

Roccai – Tinder for eCommerce

Roccai’s strategic integration of the swipe function, reminiscent of the familiar Tinder interface, into their e-commerce platform marks a thoughtful and innovative approach to enhancing user engagement and simplifying the decision to make a choice. By adopting the swipe functionality, Roccai has tapped into a trend that resonates with contemporary user behaviors. While creating a shopping journey that is both dynamic and intuitive.

The resemblance to the touch screen interaction on social media immediately strikes a chord with users, fostering a sense of familiarity that reduces the learning curve. Roccai’s implementation allows users to swiftly navigate product offerings with a simple swipe gesture. This streamlined approach resonates particularly well with the fast-paced nature on Social Media, where users often seek efficient ways to explore options.

The swipe function’s visual feedback mechanism is truly important. Using the swipe function as part of digital platforms has opened the door to a new data collection and analysis dimension. When users interact with the swipe function, their actions not only reveal their preferences and behavior. But also create a goldmine of information about their dislikes. Which is just as important information for the company as to their preferences. Therefore, the data collected from the swipe function can also be used to segment users based on their behavior. This helps companies create targeted campaigns and offers that appeal to specific segments of their user base.

White Label

Roccai has created a platform that not only captures user attention through intuitive interactions. But it also offers businesses the flexibility to tailor the swipe journey to their specific needs.

White labeling allows businesses to customize and brand the platform according to their unique identity. Without investing extensive resources in developing a new platform from scratch. So, this flexibility empowers businesses to maintain a consistent brand image, personalize the user experience, and offer their customers a seamless and integrated solution.


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