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Travel guide 4
First Coffee, Related & Thai Airways
Jysk Rejsebureau

Success with Thai Airways  

In collaboration with Related and First Coffee, Thai Airways used Roccai to interact with the Norwegian market outside their website. The goal was a high engagement and leads. Quickly they extented it to both Sweden and Denmark. 

Results of Campaign

High engagement, enriched leads, direct customer contact beyond the website, and new insights across the three travel markets.

Baseline 100 % = 77,555 Leads*

*users who started the guide.

Interacted and saw results

91%

70855 Leads
Submitted their contact info

68%

52643 Leads
Voluntary Consent to Marketing

28%

21373 Leads

“We are super excited about the results of the Thai Airways campaign in Norway so far. The completion rates have been outstanding, and our collaboration with Roccai has been such a great experience. This partnership has already been a big success, and we’re looking forward to achieving even more together.”

Henrik Koch

Owner, Related · Co-Founder, First Coffee

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Card Types Available in Our Guides

Swipe Cards

Purpose: Quick preference detection.

How it works: Users swipe or tap Yes or No to questions or images.

Great for: Understanding user likes and dislikes — ideal for powering recommendations or rapid filitering.

Select Cards

Purpose: Single-choice decision-making.

How it works: Users see a list of answers but can only choose one.

Great for: Pinpointing user needs or preferences where only one answer applies.

Multiple Cards

Purpose: Gather broader input.

How it works: Users can select more than one answer from a list.

Great for: The beginning of a guide — lets users express multiple needs or interests.

Quiz Cards

Purpose: Test knowledge or make things fun.

How it works: Users select the correct answer(s) to a question — and responses can be scored.

Great for: Competitions, educational content, or quizzes — often paired with Input Cards to collect leads.

Info Cards

Purpose: Share information or set the tone.

How it works: Displays static content like text, images, or branding.

Great for: Welcomes, explanations, fun facts, or end-of-guide thank-you notes.

Input Cards

Purpose: Collect personal details or feedback.

How it works: Users manually enter info like name, email, age, or give open responses.

Great for: Surveys, personalization, or lead generation.

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Let us know! Reach out to check when it’s expected to go live — we’re always updating our selection.

Stand Out by Solving the Traveler’s Dilemma

Roccai’s Inspiration Guides reduces decision fatigue and makes complex choices easy.

Introduces travelers to unexpected, exciting options, maximizing visibility for lesser-known or unique destinations.

Enhances customer experience through interactive, personalized journeys.